How To Produce & Profit From
Self-Published Booklets &
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Based Business Ideas Part 5
When it comes to promoting your product
or service business, most
people think of the traditional marketing materials such as
brochures, flyers, newsletters, and the like. Of course, these
materials work just fine when written and designed properly, and
targeted to the right market. What most people don't consider
and
something you might after reading this is to use a simple booklet
to promote your business. You may even want to produce an informative
booklet to sell by itself or in a series. There are many reasons
why
your should consider booklets. Let's first explore the reasons
why
booklets can help you fatten your wallet!
One simple reason to consider a booklet: people are hungry for
information and are willing to pay YOU good money for it! Now
when
I say they will pay you for information-packed booklets that help
promote your business, service, or attract new associates to your
networking sales organization, understand that your booklet does
not
always have to be sent to a prospect for FREE. Rather, I suggest
you consider a small fee or a regular retail price for two simple
reasons: to build value and to weed out the freebie seekers that
drain your resources. You will use the information your booklet
provides to spell out in detail further information on your products
or services! Yes, it's a DIFFERENT, and little-used marketing
tool.
But it works!
For example, a few days ago in my daily load of mail, I received
a
small booklet I'm looking at as I write this from my cluttered
computer desk. This little booklet, essentially a 24-page pamphlet,
is created by a well-known publisher of a wide variety of materials
on multi-level marketing. This simple booklet has been around
for
quite a few years and explains in the simplest of terms how
multi-level marketing works. And although I received it for free
(someone trying to recruit me into their MLM organization sent
it
along with other sales materials), most people will pay a small
sum for it to send to potential prospects.
The writer/publisher gets more mileage out of this booklet than
sales
revenues alone. He is also seen as an expert is his field (MLM).
And
of course, this does a great deal to help his publishing and
self-promotion efforts. This booklet, hence, serves a two-fold
purpose: 1), it makes money off the initial sale (and includes
an
order form at the back to receive more of the publisher's offerings);
and 2) The publisher is perceived as a knowledgeable resource
on
the booklet's subject.
You can see by this simple example that a booklet can help you
promote
just about any product or service, while making a tidy sum from
the initial
sale. And of course, I highly encourage you to publish one or
even a series
of booklets for an additional source of revenue to whatever products
or
services you market now. Self-published booklets can be a very
profitable
sideline business.
The added benefit of being perceived as an
expert, or at least very
knowledgeable on the subject of your booklet, will move your buyers
to purchase more of your products or services from you in the
future
because they have in their hands a REAL, TANGIBLE product that
you
produced! Using a booklet to help promote your products or services
is
an UNUSUAL promotion method. Maybe you've never thought of using
one.
Or maybe you've decided a brochure is the best way to spell out
the
benefits that your customers get when they choose you over your
competitors. And don't get me wrong - I'm not saying to use a
booklet
instead of a brochure! If a brochure works for you, then stick
with it.
For the most part, a brochure is a good choice when your products
or
services require a very short amount of detail to help "close"
a
prospect. Consider a booklet when you want to cover a lot of ground,
giving your prospect/buyer a fairly large amount of detail. Booklets
can run just about any length - within reason - but be sure not
to go
overboard and add to your prospect's information overload! Usually,
8 to 12 pages will do the job nicely.
For instance, two clients of mine (partners) came to me recently
asking to evaluate the booklet they use to recruit prospects into
their MLM organization. The 8 1/2 x 11 booklet contained a great
deal of information - 16 solid pages! The booklet explained their
program in great detail, allowing for their potential new distributor
to make a decision whether to sign up with them or not, based
entirely
on the information packed into their 8 1/2 x 11 booklet. I suggested
that an edited version might work better. Too much information
can
bog down your prospect. Be careful not to overwhelm your already-too-busy
prospect with too much material.
If you haven't considered a simple booklet to help promote your
products
or services while bringing in additional income _ maybe it's time
to
include one in your marketing plan! The exciting thing about booklets
is
their ability to promote just about any product, service, or organization
you're involved with. I have given several thousand of them away
in various
promotions throughout the years _ plus, you'll make a tidy profit
from
selling them, as well. Don't hesitate to give them a try -- trust
me,
booklets can give you the boost you're looking for!
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