HERE IS YOUR ROAD TO SUCCESS! STUDY THIS CAREFULLY!
This report, 'How To Build A Massive
Moneymaking Mail Order/MLM
Machine . . . On A Shoe String Budget At Home' is one of
seventeen reports contained in our set, 'How To Build A Lean Mean
MO/MLM Machine . . . By Mail!' If you have not ordered the
complete Mail Order/MLM Machine set of reprintable reports, I
urge you to do so immediately so you can take full advantage of
this programme
Before you can appreciate and understand
how to promote MLM
programmes by mail, it is appropriate to review first the
fundamentals of MLM (multilevel marketing) and mail order methods
that are proven. Let's talk first about MLM, also known as
networking or network marketing.
THE BASICS OF MLM PROGRAMMES
First understand that MLM is not
an illegal pyramid scheme. It is
one hundred per cent legal and many multi-million companies
market their product strictly through MLM promotion. Some of the
best known MLM companies include Amway, Kleeneze, Dorland
Kindersley, Shaklee, Tupperware, Princess House (a subsidiary
of
Colgate Palmolive), A.L. Williams, Mary Kay Cosmetics, U.S.
Sprint, MCI, and NSA. These companies have been around for
decades. There are actually hundreds, maybe thousands, more MLM
companies. Like other companies, some are good and some are not
so good. But one thing is for sure. MLM is here to stay, and it
is an explosive growth field!
So what's the big attraction of
MLM companies and programmes?
Well, it represents a wonderful opportunity for the average
person to start his or her own business on a part-time basis and
make a whole lot of money! Many earn well into five figures (over
œ 100,000)! How is this possible? The concept is fairly simple.
MLM companies offer their products and services through
independent distributors who can then recruit other distributors.
That way, a distributor can buy the MLM products at a discount
and earn money selling the product directly to others. He also
earns 'overrides' for the distributors that he has sponsored.
And
it gets better. Normally, a distributor also earns overrides for
several levels that are deep in his organisation. These
distributors are called his 'downline' or his 'organisation'.
You have probably seen how an organisation
can grow, but I'll
show you again just in case. Let's say that your organisation
has
five levels. Let's assume that you sponsor five people, and
everyone does likewise. Your downline would then grow like this:
Level 1: 5 distributors
Level 2: 25 distributors
Level 3: 125 distributors
Level 4: 625 distributors
Level 5: 3,125 distributors
Total = 3,905 distributors
Now that's quite a few distributors.
If you earned œ 5 a month for
each distributor in your downline, you would be earning
œ 19,525 a month! So theoretically, you can earn a lot of
money!
If everything worked perfectly. But it normally doesn't, since
your downline will not build perfectly. In fact, in most cases
if
you are using standard MLM techniques, you'll be lucky to build
anyone on your second level! Now, I'm going to tell you the way
it is in the real MLM, but most people don't! Let me explain what
it takes to succeed and also to fail in MLM. You need to
understand the underlying principles of MLM first.
YOU MUST BUILD YOUR ORGANISATION
DEEP!
Notice in the previous table that
you earn your big money on your
fifth level. That's where most of your distributors are. To build
a deep organisation, you MUST train and help your first level!
In
other words, you must have a method that they can duplicate! Your
first level people must have a way to help their first level
(your second level), and so on. Otherwise your organisation will
die on the vine!
Most new people in MLM make the
serious mistake in trying to
build their first level wide. That is, they personally want to
recruit as many people as they can. Here is how they reason: If
he can't or doesn't want to sell, surely if he sponsors enough
people on this first level, some of these people will magically
sell for him. Bad mistake! If you can't sell the product or
service, how can you expect to train others to sell? You have
just got to have a method that you, your people, and their people
can easily duplicate. This is the fundamental basic rule that
makes MLM promoters wealthy! Violate it and you'll fail!
YOU MUST LEARN HOW TO SELL AND TEACH
OTHERS TO SELL!
This is the kiss of death for most
people! Let's face it. Most
people hate to sell, can't sell, and don't want to learn how to
sell! But don't fret. In these reports, I will show you how to
succeed in MLM without direct selling by using mail order
techniques. But for now, understand that if you are strictly in
MLM only, you must sell. There is no other choice!
Another unique problem with MLM'ers
is that they find it
difficult to generate leads. That is, once you have joined a MLM
company, who do you find to sell? Where do you find interested
people to talk to? Lead generation is generally very awkward.
Since the very principle of MLM is that all selling is done by
word of mouth, advertising just doesn't seem to fit. If
advertising is used, it is mostly used nationally, and the long
distance phone calls for following up get to be very expensive
quickly. Generally, if your upline gives you a few leads a month,
you're lucky. Sometimes, you will be invited to participate in
cooperative advertising. This is OK, but these leads generally
cost œ 1 to œ 3 each and then again you have the long
distance
problem.
Oh yes, the MLM companies come up
with all kinds of disguised
ways to overcome the selling and lead generation problems. They
try to teach you how to share your product with friends and
relatives. They want you to bring your potential distributors
to
rah, rah 'Opportunity Meetings'. All selling techniques! And yes,
they show you how you can lose a lot of money by trying to
sponsor new distributors by long distance. I say "lose a
lot of
money" because the MLM companies in general don't seem to
understand the first thing about how to use proven mail order
techniques.
Another theory that MLM companies
will tout is that you should be
a hundred per cent loyal to only them. They insist that you are
active only with their MLM company. This goes against human
nature! I know many people who are in MLM, but not one of them
is
in only one programme! Most MLM'ers get into several MLM
companies. Yes, I know some of the 'old timers' that have been
in
only one MLM company, and they adamantly advise you to do the
same. But it seems that most MLM newcomers get involved in more
than one MLM programme.
Can you imagine Tesco or Boots only
handling one brand of
product? So this is a contradiction in the minds of most MLM'ers.
They want to handle several companies, but no MLM company openly
discusses it. Certainly no MLM company trains you how to do it!
