This report, 'How To Make Up Front Cash Generating MLM leads By
Selling Moneymaking Reports By Mail!' is one of seventeen reports
contained in our set of reports titled, 'How To Build A Lean,
Mean MO/MLM MACHINE . . . By Mail!' If you have not ordered the
complete reprintable set, I urge you to do so immediately, so
you
can take full advantage of this programme.
As explained in our report, 'How
To Build A Massive Moneymaking
MO/MLM Machine By Mail . . . On A Shoe-String Budget At Home!'
the most important objective in running a mail order business
is
to develop your customer base. You can then generate repeat
business from your customers. Selling reports may be one of the
easiest and fastest ways to do this.
WHY SELL REPORTS BY MAIL?
Selling reports by mail is one of
the safest and most profitable
ways to start and operate your own mail order business. They are
easy to promote and you can generate repeat business by including
other sales literature when you send out the reports to your
customer. The literature goes post free since it is being sent
with the report. That way, you can develop a solid customer base
that buys over and over from you. If you are promoting a MLM
programme, the MO/MLM MACHINE series will automatically generate
leads for you! There are many advantages in selling reports by
mail, and a few of them include:
1. THEY HAVE A HIGH PROFIT!
When you sell reports, you are selling
information. Valuable
information! The person that buys these reports will place value
on the information that he is getting. If he pays œ 1 or
œ 2 for a
two- or four-page report, he is not thinking how much it is
costing you to reproduce it. Instead, he is looking at the value
of information that he is getting. Therefore, if you can print
or
copy a four-page report for a few pence, and you sell it for
œ 2, your profit margin is ten to twenty times your cost!
In the mail order business, you
need to have a high profit margin
on your orders to pay for your advertising and mailing costs.
You
should be selling your products for at least three times your
cost. Five times is better, and ten times is excellent.
Therefore, selling reports can be a good core business.
2. EASY TO PROMOTE
Since you can sell reports on just
about any subject, you can
generate interest from a wide range of people. As you will see
later in this report, you can use just about any mail order
method available to you to effectively promote and sell reports.
3. LOW UP-FRONT COST
There are actually hundreds of reprintable
reports available that
you can buy and then reproduce yourself. In these cases, you
become the publisher! Your cost is minimal to buy these reports,
and your reproduction costs are pennies.
4. LITTLE STOCK REQUIRED
Since you can reproduce reports
as you sell them, there is no
need to buy or reproduce quantities of these reports and store
them. Again, your initial cost to get started is minimal.
5. GROW AT YOUR OWN RATE
You can start a business selling
reports literally on a shoe-
string budget. As your business gets bigger, you can add more
reports to your offering. You also may want to sell books by
mail.
6. SHIPPING COSTS ARE MINIMAL
Since you are selling 'ink on paper',
you can generally mail a
œ 2 report with a simple envelope and one stamp. It doesn't
get
much simpler!
7. EASY TO GET REPEAT BUSINESS
When you fill an order, you can
easily include a circular
offering other reports. Since many reprintable reports are
offered in sets that sell for œ 5 or œ 10, your repeat
business can
be quite substantial.
8. GOOD WAY TO GENERATE MLM LEADS
If you are participating in MLM
programmes(s), you know that
generating good qualified leads is the life-line of your
business. Since you can sell money-making type reports, the
people who buy from you are excellent candidates for your MLM
programmes as well. By promoting reports, you can easily generate
hundreds or even thousands of leads per month!
9. SELL YOUR NAME LIST
If you are serious about starting
and operating a mail order
business, you will want to rent or sell the names of people who
write to you. If you generate, say, 10,000 names, you can earn
a
nice side income. Name lists generally are rented for œ 20
to
œ 50 a thousand. If you rent your 10,000 list, say, twenty
times a
year for œ 30, your income for 10,000 names would be 10 x
20 x
œ 30 = œ 6,000. Not a bad side income!
10. PERFECTLY INTEGRATED WITH CROSS
POLLINATION TECHNIQUES
Finally, if you are selling the
MO/MLM MACHINE set of reports,
you will agree that you have a solid, coherent plan which will
quickly expand your highly profitable business by starting with
reprintable reports. Refer to the report, 'How To Use Amazing
CROSS POLLINATION Methods To Earn Up-Front Cash While Building
An
Explosive, Infinitely Deep Downline!'
HOW TO SELL REPORTS BY MAIL
Now that we have covered why you
should sell reports by mail,
let's now show you exactly how to do it. You can sell either
single reports or a set of reports, and the method varies
slightly for each approach.
1. USE TINY CLASSIFIED ADS TO GENERATE
LEADS
Did you ever notice those tiny classified
ads in the back of
nationally distributed magazines? Did you ever wonder what was
really being sold? Almost always, these are mail order dealers
selling either books or reports! Most of these ads sound exciting
and you can normally send for FREE details! If the mail order
dealer is selling a book, you will normally get a covering
letter, a brochure, a return envelope and an order form. To break
even, or to make a little, the mail order dealer must be selling
a book or service that will sell between œ 5 and œ 20.
You can use this same approach to
sell a SET of reports. The
MO/MLM MACHINE set of reports is very good for this. You simply
place an ad in one or more magazines that says something like
this:
Sell Moneymaking Reports By Mail!
FREE details! (Your Name,
Address).
The cost of generating this kind
of lead will vary from magazine
to magazine, and how well you write your ad. But for a rough rule
of thumb, you can expect the lead cost to be from 10p to
œ 2.00. About 20p is the norm. In other words, if you place
an ad
for œ 50, you probably can expect to get 50 divided by .2
= 250
leads.
Refer to our report, 'Where To Place
Tiny, Inexpensive Classified
Ads That Pull Like Crazy!' If you are going to advertise in
national or international magazines, you want to get the maximum
circulation for each pound you spend. This report lists those
magazines which have proved to give the best results when selling
reports by mail order. There are hundreds of magazines listed,
complete with circulation and other details where available.
Be aware of the economics of promoting
your reports in this
fashion. You not only have the cost of advertising, but you have
the cost of printing your literature and sending it out to your
leads. It works something like this. Let's say you spend œ
100 for
ads and let's assume your cost is 20p for each lead. That means
you will get 500 leads -- right? Let's assume that you include
a
one-page cover letter, a one-page brochure (circular on the
MO/MLM MACHINE), a return envelope, plus your mailing envelope.
That will cost you about 10p worth of printing. Add 19p for a
postage stamp. Now your total promotional cost is 20p + 10p +
19p
= 49p for each lead that you generate.
Your total cost so far is 49p x
500 leads = œ 245. If you make
about œ 15 for each order you get, you will have to sell
œ 245/ œ 15 = 16.33 -- say, seventeen sets of reports
to break even.
That's 17/500 = 3.4% closure rate. That can be done quite easily.
Most mail order dealers will shoot for eight to fifteen per cent
closure rate. If you get eight per cent, you will have more than
doubled your money!
OK, that doesn't sound terribly
exciting. But this is just the
start. You are building up your invaluable customer base. It's
with the repeat business that you really score! When you sell
the
MO/MLM MACHINE package, you are automatically advertising your
other services. In that regard, you may choose to include more
circulars or details on your other offers. And don't forget that
personal letter of thanks will go a long way towards generating
repeat business!
2. USE CLASSIFIED ADS TO SELL DIRECTLY!
If you have a product or service
that sells for less than œ 4 or
œ 5, you can sell this directly by using a classified ad.
The
higher the price, the fewer orders that you can generally expect
to get. A œ 2 price tag has proven over the years to be generally
the best. Therefore, you can advertise any of the reprintable
reports and sell them directly for œ 2! As with all mail
order
offerings, you will want to test and re-test to see what works
best for you.
The 'flagship' offering in the MO/MLM
MACHINE set of reports is
the report, 'How To Make Money With Postcards . . . 65 Easy
Postage FREE Moneymaking Methods Revealed!' Making money by
mailing out postcards and circulating mini-flyers is easy and
anyone can immediately see that they can do it in their spare
time.
Did you ever see ads that offer
big money for stuffing envelopes?
They must pull a lot of leads since there are several companies
advertising it. And they have been doing it for years. People
like things that are easy and simple to do. That's why the
postcard offering is good. It also makes good business sense.
The
postcard report and 'Wealth Builder's Programme' reports explain
the programme and basics of MLM. Include a copy of the MO/MLM
MACHINE circular in the order and you have an excellent chance
to
sell the MO/MLM MACHINE reports at œ 14.95 to œ 19.95
($25.00 to
$35.00). To use this method, just place an ad like this in your
selected magazine(s),
How To Make Money With Postcards
65 Post FREE ways Revealed!
Only œ 2.00. (Your Name, Address).
If you use classified ads, you can
use the wording we have
suggested, or you can write your own. You can buy many books and
reports on the subject. See MO/MLM MACHINE reports 11 and 12.
3. SELL DIRECTLY THROUGH ONE-INCH
SPACE ADVERTISING
There are hundreds of small mail
order publications that you can
get your ad inserted for œ 10 or less. Many will run your
ad for
œ 1 or œ 2! This is an exciting way to start since you
can promote
any of the reports contained in the MO/MLM MACHINE. Also, you
will get proofing copies of all the publications that will show
you what offers the other mail order dealers are promoting. You
can then write to the other hundreds of people that advertise
and
offer your reports. If you like, just send them a postcard!
If you have used the classified
approach described above, and you
have found magazines that are really working well for you, now
is
the time to consider a one-inch space ad! These magazines
circulate to hundreds of thousands of people! Just think how many
orders you could get! Camera-ready ads, plus other read-to-use
sales materials, are included with report 15 'The MO/MLM MACHINE
Launching Pad Kit'.
4. USE THE POSTCARD OR MINI-FLYER
AS DISPLAY ADVERTISING
The postcard copy is designed so
it also can be used for space
advertising. That is, it can be used for a display ad that is
three inches by two columns. As you will see in the small mail
order magazines, there are hundreds of one-inch ads, so your
large postcard ad will stand out. Everyone getting the
publication will see your ad.
5. USE FULL-PAGE ADVERTISING
If you can afford it, the circular
on the MO/MLM MACHINE can be
used as a full-page advertisement. I recommend using the mail
order type publications for this. Depending on the publication,
you can expect to pay œ 10 to œ 500 per page. But you
will
instantly get orders for the entire MO/MLM MACHINE PACKAGE. This
is the primary method that this programme was initially promoted.
If you place a full-page advertisement, you can be sure that
anyone reading the publication WILL see your advertisement. If
you spend about œ 200 on a publication that is circulated
to about
10,000 people, our cost per person is only 2p! Can you think of
any quicker more cost effective way to get your message out to
thousands of people?
6. USE PRINT & MAIL SERVICES
There are dozens, if not hundreds,
of companies who will print
and mail your circulars for pennies each! These companies are
generally all printers who offer 'BIG MAILS'. Here is how that
works: These companies will advertise offering BIG MAILS that
are
full of offers that sell for œ 1 or œ 2. When you send
your œ 2 to
them, they will send you various circulars from their customers,
adsheets and offers of their own. That way, they make a few
pounds by selling the big mail package, and make money for
charging people like you for sending out their circulars. Since
you can have a thousand circulars printed and mailed for only
œ 20 to œ 50, this is a quick and easy way to get started.
If you are interested in using print
and mail services, you will
find a listing of these companies in our report, 'Directory Of
Mail Order Services and Supplies'.
7. USE PERSONAL POSTCARD MAILINGS
Mail To Your Warm Inner Circle!
This is probably the easiest,
fastest and most effective way to sponsor new people. Sit down
and make a list of all the people that you know that you think
might be interested in this programme. There are estimates that
the typical person knows about 800 other people!
We all have a few personal friends
and associates that might be
interested in this programme. Write a little personal note on
the
front side of the postcard that says something like this, "John,
I thought you might be interested in this. It's a great
programme!"
You are NOT imposing on your friends
when you do this. You are
simply inviting them to respond back to you if they are
interested. A personal mailing like this will out-pull anything
else that you can do. There is just nothing like getting a
personal note from a friend! If they are interested, they can
order the report or call you and talk to you about it. After all,
if you can earn serious money in this programme, wouldn't you
expect your friends to let you know about this kind of
opportunity? I bet you would! This technique works!
8. CIRCULATE POSTCARDS & MINI-FLYERS
LOCALLY POSTAGE FREE!
Now this has got to be one of the
quickest most cost effective
ways to get started. If you don't agree, read and study our
report, 'How To Make Money With Postcards . . . 65 Easy Postage
FREE Moneymaking Methods Revealed!' If you like, you can even
make mini-circulars of the postcards to keep your costs down even
lower.
