We have written on this in other MO/MLM
MACHINE reports, but
because this can cause many 'fatalities,' it must be included
here too.
TIP Use the MO/MLM MACHINE approach. You
can start and operate a
profitable mail order business while generation MLM leads. Run
your core business like a mail order business instead of a MLM
business.
TRICK Promote your mail order business locally
first, and then
expand it nationally if you like. That way, you keep your up-
front costs down and you get fast results.
TRAP Unless the MLM company has a proven
mail order method (and
that's very unlikely), never, never attempt to promote the MLM
programme by mail using standard MLM techniques. It's much to
expensive, too competitive, and it is not duplicatable.
Let's look now at problems relating to MLM'ERS
INABILITY TO KEEP
A PROGRAMME GOING.
9. MLM'ERS NOT SURE ABOUT MLM COMPANY OR
SERVICE
Often, a person will sign up in a MLM programme
in a fit of
excitement. After the dust clears, he comes down to earth and
reality slowly sets in. He then starts having doubts about the
company, the product or service and his own ability to promote
it. If he has enrolled in a programme that is not well
established, he may have some well-founded fears. If the company
is not at least two years old, things can get very shaky very
quickly. The slightest amount of financial problems or bad press
can destroy this company over night. Therefore, it is of the
utmost importance for the new MLM'er to align himself with a
solid company with unquestionable products and services!
TIP Pick an established, financially sound
MLM company that is at
least two years old with good quality products or services. That
way, you can feel good about the company and products that you
are promoting. There is nothing quite like being able to tell
the
complete truth to your prospective customers.
TRICK Don't select a MLM solely because you
are in love with the
product. Put your emphasis on the business, the money-making
potential, and the capability of the MO/MLM MACHINE to help you
promote it.
TRAP Think carefully about getting involved
with a company that
is not being promoted by the MO/MLM MACHINE. If you join one of
these, the MO/MLM MACHINE can help you, but not nearly as much.
Then you may be forced to use standard MLM techniques to promote
this other company.
10. NEW MLM'ER DOESN'T STICK WITH IT LONG
ENOUGH
TIP Starting any company takes time, and
this is true with MLM as
well. By the time you study the MO/MLM MACHINE programme, write
and receive literature, study this and sign up; get the
literature; etc. -- it takes time! And then you have to generate
your leads and so on. Also, there is a lead time before you get
your first cheque. And then your organisation needs time to grow.
And on and on. The point is, it will take several months before
you can expect much of anything to start to happen. You should
set in your mind that you are going to stick with this for at
least a year! That just makes good business sense.
TRICK Use the mail order promotions to earn
money during the
interim time. That way, you are earning extra profits and
generating a lot of surplus leads to help your downline.
TRAP Don't spend all your initial promotional
money on one thing
and all at once. Do a little testing. Spread it out and find out
what works best for you. If you blow it all in one big shot, and
it doesn't work, then what?
But what it the MLM COMPANY GETS INTO SERIOUS
TROUBLE?
11. YOUR MLM COMPANY GETS INTO SERIOUS TROUBLE
This is something that can happen, so you
had better be prepared
for it. As I have mentioned before, there are some excellent MLM
companies, and some not so good. But any company can get into
serious trouble, and that's true of MLM companies too. They can
get into financial problems, or get bad press, management
problems, etc. Anything can happen, and if you are one of the
unlucky ones to be promoting this company, you could quickly
become another MLM fatality. Particularly if you are promoting
only this one MLM company.
TIP Diversify. Look, we both know that MLM
offers many wonderful
opportunities. We also know that it can be a volatile industry.
That doesn't mean we should not participate. If you had to invest
several hundred pounds in one MLM company, then I would be
worried. But that is not the case here. You can partake in
several MLM companies for much less, and still enjoy the
benefits. Can't you? Let's face it. Although the companies that
are listed 'Highly Recommended' in the MO/MLM MACHINE are
excellent, solid companies, they may not be perfect. In fact,
some may disappear. But not all at once! In the worst case, you
will be in a MLM company at least a few months or years before
they get into trouble. Now tell me you won't have made a profit
even with that company!
TRICK Sponsor your first level quickly. That
way, your income
will more than cover your costs. With the MO/MLM MACHINE, this
can be done with just a little extra effort. Then show your first
level how to do the same. That way, you earn profits quickly and
stay ahead of the game.
TRAP Don't be an MLM junkie without a plan.
Diversifying with a
good coherent plan is one thing, but just buying into a lot of
MLM companies is a waste of time. And money. But yet, did you
know that they are many people that buy into dozens of MLM
programmes without promoting any of them? The MO/MLM MACHINE
programme solves that problem -- doesn't it?
HOW TO BUILD A SECURE INCOME
TIP When you can afford it, buy into more
MLM programmes and
other mail order offerings advertised in this programme. Re-
invest some of your profits and round out your MLM package to
include at least three companies. Start promoting the MO/MLM
MACHINE again so you can recruit members into your new MLM
programmes. When you do this, you will generate surplus leads
for
your original MLM programmes. At this point, you can either feed
these leads to your existing downline, or start to build a second
organisation.
TRICK Consider forming a co-op advertising
group made up of your
downline. You can advertise locally or nationally. You simply
put
the advertising package together, and your downline pays you so
much for a block advertising. That way, they get tons of leads,
and your downline pays you so much for a block of advertising.
That way, they get tons of leads, and your downline builds
automatically.
TRAP Don't forget the method that you used
to succeed. After you
become successful, you will want to work closer with the
individual MLM companies that you are promoting. All these
companies have ways that they want you to use and teach. Beware!
Stick to the system that worked for you. If you want to become
active in speaking engagements, opportunity meetings and the
like, then that's another story. But don't get caught up in the
glamour and tinsel that could mislead you after you have become
a
highly sought-after speaker!
