When most people are first exposed to their
first MLM
opportunity, they are over-powered by the complexity and newness
of MLM concepts and terminology. They are confused with all those
new terms such as 'Network, Downline, Upline, Organisation,
Levels, etc.' Then there is the specific MLM plan that is being
presented that is usually anything but simple. There is too much
to absorb quickly.
Then there is much suspicion. Is this a pyramid
scheme? Is it
legal? They may never have heard of the MLM company, and that
adds to the problem. They find it hard to believe that they can
really make the kind of money being discussed. They probably
suspect the MLM distributor. And on and on. Right? So what
happens? In most cases, nothing! They simply don't sign up!
TIP Sell the MO/MLM Machine first! That way,
your potential
candidate has been educated, and most of the initial education
problems have been overcome.
TRICK Be selective! Don't try to sell your
MLM programme to
everyone. Instead, spend your time selectively by writing, or
phoning if you like, to only those that have already bought the
MO/MLM MACHINE programme.
TRAP If you have signed up with an upline
person who is not
promoting the MO/MLM MACHINE programme, you can have a problem.
Avoid doing it in the first place! Or if you do, make every
effort to sign him up. This shouldn't be difficult. This
programme is inexpensive and easy to understand. And virtually
fool-proof. If your upline is also promoting the MO/MLM MACHINE
programme, he is in an excellent position to help you.
3. POTENTIAL MLM MEMBER CAN'T DECIDE WHICH
MLM COMPANY TO JOIN
Put yourself in his shoes. If he has been
investigating MLM
companies, he is sure to be confused with all those offers and
different companies! If he can't decide, he just doesn't sign
up
with any MLM company! Does he? Well, if you are using the MO/MLM
MACHINE package, and you are promoting only to those that have
it
and read it, you have a very important advantage, don't you?
TIP There are literally thousands and thousands
of MLM
distributors who will jump at the chance to tell you which
companies you should get into and promote. If you want more
advice, there are many books written by the 'experts'. Understand
one thing. Every book and magazine article that you read and
everyone that you talk to will almost assuredly have a vested
interest. In other words, they are either openly or subtly trying
to get you to sign up in their programme! They will be quick to
explain that there are 'golden rules' and guidelines to follow.
Some will tell you to stay away from ground-floor
opportunities
since they are too risky. Others, will explain that this is where
the big money is. Some will explain why matrix MLM programmes
are
better than others -- and vice versa. Some will adamantly advise
you to be active in only one MLM company -- 'be loyal' is their
motto. Others try to sign you up in multiple companies. Still
others have put together 'Downline Building Teams,' and will
invite you to join them. They do all the work (you simply send
them money). With all this 'good' advice, what is correct?
I have noticed one thing about all these
sources of advice. They
never seem to ask me what my goals are. What is it that I want?
How in the world can someone give another person advice before
he
understands what their objectives are? What is it that you really
want? When? How much can you afford to spend? How much risk are
you willing to take? What MLM programmes and products do you
like? Before we even think about selecting a MLM company, let's
review the real world of MLM companies and opportunities.
Many new MLM companies never make it through
their second year.
This is because they are not properly financed, don't really have
a good offering, or the government shuts them down! The reason
that the government shuts down some of these companies is that
there are a lot of unscrupulous people in MLM, mail order and
in
fact, all kinds of business.
MLM is no different from other companies
that frankly have about
the same survival length. New companies in any business, MLM or
not, have a tough time getting through the first few years. The
people who promote MLM companies never seem to get around to
explaining the real facts to you. But you need to understand the
dark side as well as the rose-coloured glasses view. Sound scary?
Well, if you were to invest œ 500 to œ 5,000 like some
MLM
companies would like you to do, yes, it would be scary. The
correct word is probably foolish. Now let's take these facts and
see if there is really a low risk, high potential programme
waiting for you.
So, back to the question, "How Do You
Select The Right MLM
Company?" This is like asking, "What stock should I
buy?"
Brokers, advisory firms, and the like, will be quick to give
their advice. Won't they? And why not -- they all earn a fat
commission or other fees. Do you think any of them really care
about you? And if they really believed in their own advice, why
don't they mortgage their homes and buy in themselves? The fact
is, no one knows! And that is true with MLM companies and buying
stocks! A standard solution does exist, however: Diversify!
Spread your investment around! Why put all your eggs into one
basket?
