This report, 'Multi-Level Marketing Programmes:
The Way of the
Future', is one of seventeen reports contained on our set of
reports, 'How To Build A Lean, and Mean Mail Order/MLM
Machine . . . By Mail'. If you have not ordered the complete
set, I strongly urge you to do so now so you can take full
advantage of the programme.
Multi-level marketing is definitely the way
to go for people
aspiring to have more than just enough to get by on. Most of the
world's leading economic forecasters say that by the turn of the
century, as much as seventy-five per cent of the world's consumer
business will be conducted via multi-level marketing plans.
The thing to do is to learn all you can about
this method of
selling -- how it works, and why it works -- and then to get
going with a multi-level marketing programme that can accumulate
a fortune for you. Make no mistake about it, multi-level
marketing has made a lot of people very rich already, and will
make a lot more people even richer in the coming years.
Multi-level marketing is based upon the idea
of each person
involved selling only to his or her friends, with each of these
people in turn, introducing their friends into the programme.
It's definitely an 'endless chain' idea that has unlimited money-
making potential.
Theoretically, everybody knows or comes into
contact with an
average of a hundred different people each week. If only ten of
those people were to give you œ 10 per week, you would have
an
income of œ 100 per week. And then, if these people were
to
duplicate your efforts, passing back to you, œ 1 for each
new
person they enlisted into the programme, your income would soon
become astronomical!
Undoubtedly, you've heard the story of how
you can become rich
simply by saving a penny a day, and doubling it each day for
thirty days. And then, there are the pyramid or chain letter
schemes that we've all been offered. Multi-level marketing, in
principle, works the same way, with the only difference being
in
the product offered for sale.
All of these programmes work to some degree
-- because there are
government restrictions and laws against the perpetuation of
these ideas -- most of them make a big splash when they are first
introduced, and then quickly die out. Nevertheless, the concept
of initiating a programme that sells itself via an endless chain
will always be popular because it holds the promise of bringing
riches if only the chain isn't broken.
So, multi-level marketing appeals to everybody
because it's an
opportunity for all the participants to get rich with a minimum
investment, and very little time or effort or involvement.
It works because everybody wants to become rich. It's an idea
that anyone -- regardless of education, background or basic
financial status -- can perpetuate from the privacy of his or
her
own home.
The basic fallacy of multi-level marketing
is in the number of
people each individual participant can easily enlist into the
programme. After you've talked to all your relatives, your
neighbours, co-workers, and friends across town, you're more or
less stymied as to new people to bring into the programme.
The bottom line is simply that you cannot recruit everybody you
talk to. In fact, if you enlist ten per cent of the people you
attempt to interest in the programme, you'll be doing well.
You're going to get some rejections, and
these rejections are
basically what turns most people off -- deflates their ego,
drains their enthusiasm, and in the end, is the primary reason
they drop out.
Regardless of what you sell, you must always
have a goal in mind
-- you intend to sell ten units of a product or recruit ten new
people into your programme between now and the first of the
month. You've got to believe that you can do it -- want to do
it
-- and then get out and beat the bushes until you do do it! Once
you've achieved this first goal, you should take a day off and
reward yourself with a night on the town or the splurging on
something you've always wanted.
But then, after setting a goal for yourself,
and then proving
that you can achieve it, you should set a new goal for yourself
-- if you recruited ten new people into your programme last
month, then this month, you're going to bring in fifteen new
members.
You're going to make the really big money
in multi-level
marketing by selling 'business start-up kits', and not really
from spending time inspiring or motivating the people you've
already brought into the programme. In other words, sell the
programme to as many people as possible, and count on the
motivational/money-making opportunities within your dealer start-
up kit to cause them to put forth the effort to get out and try
to make some money on their own. In the end, and as the old
saying goes: you can lead a horse to water, but you can't make
him drink it -- any time and or energy you spend calling back
on
the people you've already sold, is going to cost you money and
limit your gross income. To be successful in selling -- and this
is the secret to multi-level riches -- you must present your
programme to as many people as possible. Close the sale with your
first presentation, and let the buyer either get with it, or die
from his own lack of initiative.
It's as simple as that -- the more people
you present your
programme to, the more sales you're going to make. Don't worry
about the people who have already bought from you -- they either
will or they won't, and there's nothing you can do about it.
Obviously, if you spend all your time on the telephone inviting
people over to a Special Opportunity Party at your house, and
then another three hours presenting your programme to them, it's
going to take you a long time to present your programme to 10,000
people and make œ 10,000. . . .
And, your costs to rent a hall -- advertise
-- and present a
seminar programme -- will amount to more than you take in. If
you
have the initial promotional abilities, the credit and/or cash,
and a really dynamic programme -- you can make it big, and
quickly, by staging seminar-type meeting at the rate of three
to
five per week. Still, this is expensive and time consuming --
a
lot of work on your part, and not the easiest, most profitable
way to go.
The only logical way to go -- to reach as
many people as possible
for the least amount of money and effort on your part -- is via
the mails. In other words, the marrying of your multi-level
marketing efforts to mail order will be the least expensive and
most profitable for you.
You can send out 50,000 sales letters and multi-level programme
brochures in one month, and theoretically make œ 50,000 form
an expenditure of œ 10,000 or less -- a return of œ
5 for
every pound invested, which isn't bad. . . .
Basically, it's even easier than that! You
should have some ideal
of how mail order works -- what makes it profitable and the
reasons why -- and with this understanding, combine the 'easy
riches' appeal of your multi-level programme with mail order
selling.
