This report, 'How To Make Big Money With
Any Multi-Level
Programme' is one of seventeen reports contained on our set of
reports, 'How To Build A Lean, and Mean Mail Order/MLM
Machine . . . By Mail'. If you have not ordered the complete
set, I strongly urge you to do so now so you can take full
advantage of the programme.
Multi-level Marketing companies abound by
the thousands. A great
many well-known economists are predicting that multi-level or
network marketing will become the prevailing method of selling
by
the turn of the century.
A lot of people have joined multi-level marketing
programmes and have
made a fortune from their efforts. Anybody with just a smattering
of ambition and energy can still join up and attain financial
freedom.
Unless you know what you're doing and how to do it, however, you'll
probably never make much more than your expenses.
First off, check out the MLM company you
join. Make sure it's all
that it claims to be. Ensure that it will not only make regular
payments
to you, but that it will ship the merchandise to your customers
and
is going to be around for years to come.
Secondly, be sure that the product you're
promoting has mass appeal.
Does it sell itself and will people stand in line to buy it? A
lot
of well-meaning advertising writers advise you to select a product,
devise a selling plan and then to work on your plan. But, this
will
only put you into the shoes of an Eight-Days-A-Week Sales Person.
One product that will sell itself, and for which people the world
over will stand in line for, is `How-To Information' -- information
that explains to people wanting to get rich, how to get rich.
Thirdly, make sure the programme you decide
upon can be adapted to
sales by mail. Believe me, selling by mail is the least expensive
and most efficient method of selling there is.
Look at all the ads in the trade papers and
magazines -- all those
trying to sell multi-level programmes -- what are they missing?
Can you adapt your programme to `have to have' advertising?
Amway could go with a direct mail circular starting out with something
like: Get paid for cleaning your own home!
A discount food company could go with a circular
headlined: Receive
a 25 pence rebate for every pound you spend on food!
What I'm advocating is that you make up a
direct mail circular to
pull in new prospects. We've used such a circular for three different
MLM programmes -- we sent out 10,000 circulars asking for œ
1
or $2 for further details of our programme. In each instance,
we pulled
in more than 4,000 first line distributors!
Get yourself a mailing list of 10,000 or
more opportunity seekers.
Make up an advertising circular that whets the appetite of the
recipients.
Then get these circulars into the mail. When the orders for more
information
come in, send them a sales letter along with your programme join-up
brochure.
You can have thousands of these brochures
printed and mailed to everyone
in your area -- even to names from the phone book -- or to people
all across the country . . . but to be really effective, and bring
back a profit for you, you should have a complete mailing package.
In other words, your MLM advertising circular asking for œ
1 in
exchange for further information about the best MLM Programme
yet
devised can be your door opener. Then, you should include other
things
that should also interest the prospect -- in other words, not
just
a single sheet of paper.
Our own direct mail package usually includes
our current MLM advertising
circular -- then our current special of the month: sometimes mailing
lists at greatly reduced prices or a special book -- and then
a
listing of our How-To Information Reports. We figure that with
this
direct mail package, if they -- the recipient -- doesn't want
one thing, he'll want the other.
In a great many cases, we get orders for
the whole package which sometimes
runs to a hundred pounds or more. The thing is, we've been very
successful
with this mailing package, most of the time pulling in better
than
ten per cent orders per thousand packages posted. And, our MLM
conversion
rate -- people who send in œ 1 for further information on
our
MLM Programme and then end up joining the programme under our
sponsorship
has been running better than thirty per cent!
So how do you parlay any multi-level programme
into real riches? The
answer is: start with a good product (such as a manual telling
people how to make a real profit with a current spare-time
project). Make up a direct mail advertising circular, send it
out
to everybody in the country -- with a complete direct mail
package; and you'll be home free! I know, I've done it with three
different multi-level programmes!
