Easy
Ways To Get Free Advertising
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Based Business Ideas Part 3
Place copies of your circular on bulletin
boards throughout your community such as in coin-operated laundries,
grocery stores, barber shops etc. Concentrate on Fridays and Saturdays
when shopping increases.
Check with local newspapers. Before going
to press, many smaller newspapers have space left that needs filling.
Your advert may just be the right size to occupy the unfilled
space and they may well agree to run your advert for free.
Place your circulars on the windscreens of
parked cars. Youngsters will be happy to do this for a few pence.
Check first with your Local Council or car park operator to see
if this is permitted as regulations do differ quite considerably
from one place to another.
Leave sales literature on doorsteps of homes
and businesses in your area. Do this on weekends in residential
areas and weekdays for businesses.
Have your best pulling 1" and 2"
adverts made onto a rubber stamp. Then stamp it on envelopes of
all your outgoing mail.
When you have envelopes printed with your
return address, have them also print your best advert directly
beneath your address. It costs nothing additional to have this
advert printed on the front of your envelopes. Check with the
Post Office before doing this as they do have certain restrictions
which vary from time to time.
Take advantage of advertising 'specials'.
Many publishers offer adverts on a three for the price of two
basis. Use the free advert and pocket the difference.
In your adverts, always request an S.A.E.
_hen insert some of your other offers in the outgoing mail. This
is the same as getting free advertising. Never miss an opportunity
to get your offers out to your potential customers - particularly
if you can save money at the same time.
Become a 'Mailer'. Get your Printer's lowest
price for printing circulars on both sides of the sheet. Contact
other dealers and state that you will print and mail their circulars
for this price 'with no conflicting adverts on the back'. Then
print your circulars on the reverse side and distribute them with
your outgoing mail. There is no extra cost for postage or envelopes
and your side of the circular is paid for by your customer.
Offer free commission on circulars. Print
one of your regular offers on one side, a small commission offer
on the reverse and leave space where the mailer can rubber stamp
his or her own name and address. Your offer then gets a free ride.
If you use a postage meter machine, use the
space directly to the left of the stamp imprint for placing a
small advert. This way you get a FREE message to your potential
customer.

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