Unusual
New Businesses Which
Can Make You A Bundle
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Based Business Ideas Part 2
INTRODUCTION
This guide is for the person who wants to
start up in a business
which is UNIQUE. Not something already going but absolutely
UNIQUE.
Here you will find businesses that have made
money for their
originators and can make money for you.
Just think of the possibilities there are
with the ideas listed in
this guide and you can already start planning your own version
of
these.
I am not saying that all these ideas are
original British ideas -
some have come from the United States. But all these ideas are
NEW and untried to this country.
I hope you will try one or two of these new
and unique businesses
to make yourself start in something which is totally fresh news
to
this British home business world.
Have Fun and Make Money!
BEFORE WE START
Yes, lets get one thing clear - no one ever
made money from just
an idea. There is a lot of hard work goes into it as well. So
let's say you have chosen one or two ideas in this manual and
decided to work on it. O.K. You can't just expect to sell this
idea and sit back. YOU and only you must work at it until you
receive the rewards you would like and only then can you think
of
your next promotion.
This is the way all successful business people
think.
YOU WANT SOMETHING UNIQUE
Doesn't everybody? This is the secret of
mail order success and
the secret of any other business success. This guide will show
you NEW business ideas and how to use them.
Some of these ideas may seem crazy. Some
a little mad. But
remember this - all of these businesses mentioned in this guide
have already been proven. Already working and going. Most
have not been tried in this country before so you have a head
start. Take the ideas that interest you the most and work on
these. Start something new and take the market by storm.
This is what this manual is all about. Hit
your market with
something they have never seen before and then introduce the
same people with something else equally as stunning.
Now let's see what we can 'hit' them with.
SECTION ONE:
MAIL ORDER NOVELTIES AND HOW PEOPLE MAKE
FORTUNES FROM THESE
MARKETING A "PET ROCK"
This is an American concept. Pet rocks! If
you have never heard
of pet rocks it is quite simply an item bought to place on your
mantlepiece.
In the USA these novelties have taken on
as a BIG thing and if you
do not have a "pet rock" on your living room mantelpiece
you are
regarded as something of a "smuck"!
RECENTLY THERE WAS THE PYRAMID
You all know that there has been much talk
about pyramids
recently, and everyone can see the mystery connected with these
huge buildings. But one very enterprising person actually thought
of providing a tiny pyramid for everyone to have in their home.
He sold millions of these little pyramids and the story is as
such.
LEN SAUSEN AND HOW HE GOT RICH
Len Sausen made a fortune with this new and
unusual idea. It does
not take much thought to realise the potential of marketing
something similar in this country.
Len first realised the potential of 'pyramid
power' by claims of
tiny pyramids made of cardboard being used to sharpen razor blades
and improve sex life etc., but no one had actually MARKETED a
small pyramid for a gift item!
Sausen quite rightly as it proved thought
of little pyramids as a
pet rock item and VISUALISED the potential of millions of people
having one on their mantelpiece.
He teamed up with a plastic manufacturer
and created a 'pet rock'
which sold millions. IN HIS FIRST THREE MONTHS HE CREATED THREE
MILLION DOLLARS WORTH OF SALES.
HOW HE DID IT
Sausen BELIEVED in his product. He KNEW he
had a winner on his
hands. There is a strange feeling when you know you have got
something right. He had this feeling and took a calculated gamble
on it. One which has paid off handsomely.
ORGANISING THE SALES
Len got in touch with SEVENTY manufacturers
reps right through the
nation and asked them to sell the item on a commission basis to
shops all over the country.
WHAT WAS SO UNUSUAL ABOUT HIS PYRAMID?
There was something which made this little
item a really great
seller - and eventually made Sausen his fortune, that was the
pyramid (which was only about four inches square), had a small
"Kings Chamber" in the bottom. This included a parchment
scroll
which told all about pyramid power.
These things made sure that the pyramid was
brought out of the so
called 'occult' market and into the homes of millions of people.
Think about it. A simple thing, a new approach
to an old idea
brought millions to this man for little outlay.
All you need is the idea. The money follows.
THE GOLDEN BRIDGE TOUCH
Would you believe people are actually selling
bits of bridges!
Recently an enterprising team bought the old cables from the Forth
Road suspension bridge in Edinburgh.
What they did with this is nothing new. In
1976 an enterprising
entrepreneur bought the old cable off the Golden Gate Bridge in
California, USA, and cut it into sections of 4 inches each. They
then put these into a leather sitting and sold it together with
a
presentation card for $35 each piece! Furthermore they gold
plated many of these and sold them for $50 each. Now that's
original and unique thinking.
There were no shortage of buyers. This is
another example of 'pet
rock' mantelpiece 'gimmicks' which can happen and succeed as a
business opportunity in any country.
THE FORTH BRIDGE
Recently, as you may have seen advertised
in various magazines the
exact same thing was done with cable from the Forth Bridge in
Edinburgh. The thing is people want to have a bit of nostalgia
in
their homes and are prepared to pay handsomely for it.
The Golden Gate Bridge cable in its new ornament
form sold over
one million pieces - heaven knows just how many of the Forth
Bridge sections were sold. Last time I heard about it there were
no more left. The people who thought of this are now rich.
KEEP THIS IN MIND
It's not just bridges that can make you a
fortune. Old parts of
historical buildings, churches, etc., are all collectable items
and saleable too - with the right imagination.
ANOTHER 'CRAZY' AMERICAN IDEA THAT HAS MADE
PEOPLE RICH
I have no regrets about introducing American
ideas into this
manual because these are ideas which can be copied over here.
Let's remember that all the best ideas are in fact copied anyway
so let us see what else could sell by storm in this country. And
of course abroad should you wish to think of the superb overseas
market.
SELLING THE SOIL
The Americans call soil 'dirt'. And 'dirt'
in the USA is another
best seller. Sounds crazy? Well you bought this guide because
you want an original 'unique' business and that's what I'm going
to give you.
Do you remember the book 'Roots'? It started
a scramble to check
up on who your ancestors are. People are now very interested in
tracing family roots. People also want to have something which
they can say IS part of their 'home' country.
So some enterprising people in the States
came up with the idea of
canning soil or 'dirt' from different countries and selling it
to
those who want a constant reminder of their homeland.
This has made fortunes for people and could
do the same for you
over here in good old Britain.
SELLING HERITAGE IN A TIN
It doesn't have to be a tin. Even a well
presented plastic tub
with 'home ground' will do. You put a label on the tub declaring
actual soil from a part of the country and advertise in magazines
where there are lots of British immigrants.
THINK OF THE POTENTIAL
People in America who long for a bit of their
home ground. Irish,
Scots, Polish, German, Swiss and of course English nationalities
who are just that little bit home sick are all your potential
customers. Canadian magazines are another good outlet to
advertise in. People in America have already sold small vases,
jars, tins, even bottles filled with soil from various different
states. However across here in the market potential for this
would be selling TO the USA and Canada where you are likely to
get
high response from your advertising.
WHAT TO CHARGE FOR THIS 'CRAZY' ITEM
Anything from œ5 plus postage upwards.
You will be amazed at the
amount of people who will respond to such an offer if you have
the
sheer guts to go ahead and do it! Just remember, it does not
matter so much what sort of crazy idea you have to sell - as long
as you make money out of it. You will be the one laughing all
the
way to the bank. Never mind what others may think - just don't
tell them what you're doing.
THE ULTIMATE PET ROCK - OVER 4,000,000 SOLD IN FOUR MONTHS
Back to pet rocks again and quite right.
These are items of
novelty value only which have not yet taken on it Britain -
possibly because no one has yet come up with the right type of
marketing procedure. So here's an opportunity for you to make
your pile.
A very imaginative man in the USA called
Gary Dahl created an idea
for a best selling 'pet rock' which sold over four million items
within the first four months.
He had a plastic manufacturer make tiny cages
like miniature bird
cages and inside was a gold plated screw. Yes, just an ordinary
wood screw which was gold plated. Gold plating is quite
inexpensive by the way, and you can now get your own kits to do
this.
With this little gold plated screw he had
a joke book as the thing
was intended to sell on a 'joke' basis.
It worked. And how! He at first tested the
idea by walking into
an office and saying to the receptionist "I'd like to give
you a
screw!" Can you imagine the result. Joyous laughter abounded
and
he then presented the little gold plated screw in it's tiny cage.
Word spread and before long he was collecting
orders for this
novelty like wildfire. He arranged for a company to manufacture
in quantity the unusual idea and had another company distribute
and market the items for him.
The big USA department store Neiman Marcus
even had a contract
placed to buy solid gold screws on a necklace!
Just another idea which made someone rich.
Now you think on the
same lines and come up with a best seller.
OTHER PET ROCK IDEAS
A huge American mail order company came up
with a brilliant idea
some years ago. They purchased U.S. currency which had been
'shredded' by the government and put approx. $50,000 worth of
this
'shredded' currency into plastic boxes or containers and sold
therefor around $6. These were sold with a certificate claiming
the notes were authentic and the outside of the box had a 'fake'
note of a œ100 bill.
Something similar could be done in this country
and you could for
example advertise "œ10,000 worth of cash for just œ10!"
Think of
the response you would have for your gimmick!
BOXES OF JUNK
The same company also produced a 'pet rock'
which was simple
little printed boxes full of JUNK. This as sold with a comical
note enclosed and contained silly little things like a rubber
band, paperclip, used postage stamps, a balloon and other useless
items. They sold this for $5 and it turned out to be a hilarious
party gift and also perhaps a gift to send someone you don't care
for very much!
THE FAMOUS PET WORMS
You may have heard of these. Two part time
'worm farmers' sold
little plastic boxes of live pet worms with titles such as
Executive Worms and Unemployed Worms. This took off very well
in
the States and although we have had copies of their famous Ant
Farms over here, I have not yet come across any of the worm
gimmicks.
This is definitely something to think about.
It makes a great
party piece to talk about sitting on the mantelpiece.
SECTION TWO:
OTHER UNUSUAL IDEAS
RECORDING SPEECHES AT CONVENTIONS ETC
A young man called Gregory Stavish in California
has come up with
a great business idea which has made him quite a bundle - $300,000
of a bundle.
He goes to conventions, club events, commerce
meetings etc., and
armed with his portable tape recorder, records the speeches of
the
main speakers.
PEOPLE LIKE TO LISTEN TO THEIR OWN VOICE
It's true. Just think how many people who
have made speeches at
events would like to have a copy for nostalgia.
One the speech is made it's gone forever.
Lost as just a memory.
So it's no wonder this young man has made a fortune out of
recording other peoples speeches.
SELL TO EVERYONE AT CONVENTIONS
Gregory however, just does not sell his tapes
to the speaker. He
goes to conventions and gets the list of all the people in the
audience and sells these people tapes of their favourite speaker.
He has these easily reproduced for 50 cents
each and sells them
for up to $10. There is no reason why this should not work in
this country. People here are more information crazy than ever
before.
WHY LET IT STOP THERE?
Yes, why just stop at business conventions
etc., just look at
the market for WEDDINGS! How many people take video recordings
of
the ceremony and people outside the church but stop filming when
at the reception.
Just think of what a tape recording of the
happy day speeches
would mean to the happy couple. AND THE PROFIT!
AN EMPLOYMENT AGENCY FOR GRANDMOTHERS
In Britain recently a number of enterprising
people have set up an
employment agency for GRANNIES. This is not a new idea as the
USA
has had these agencies for some time now.
Just think. When a woman reaches 50 or 60
she may be a little
bored and want to start a 'second' lifestyle.
The same obviously can apply to grandfathers
but this type of
business copes for the lady who is left at home or has a rather
mundane daily life.
GRANDMOTHERS INC.
In America there is a very successful company
called Grandmothers
Inc., an exclusive employment agency for grannies.
In Britain there have been similar agencies
set up but the idea is
so new across here there is a tremendous scope for agencies to
be
started all over the country.
EXPERTS FOR THE ASKING
These 'grannies' are of course experts at
things like baby
sitting, child care and looking after old people.
This is the sort of job most would like to
do in order to earn
extra cash and relieve the everyday boredom of what might
otherwise be just an existence.
BIG BUSINESS
In case you think this is a dicey business
let me explain that the
lady in the USA, Pauline Lack, has made so much success that she
is now FRANCHISING HER BUSINESS AGENCIES.
There are millions of women in this age group
looking for
something to do AND make a little extra money. Organise something
like this in your area and see how the response will make those
fortunes for you.
PUTTING HOUSES ON TAPE
Here's another idea from America which has
recently been put into
operation here. Although the market is still wide open you should
get in quick!
SELLING HOUSES USING VIDEOTAPE
A company in Minnesota has a lucrative market
in selling houses by
video tape. They also take a film of your contents and store this
for insurance reasons.
Think about this one. How many people who
are in the market for a
new home really have enough details about their purchase? How
much easier for them to look through video tapes of the homes
on
offer.
PUTTING HOUSES ON TAPE
Here's another idea from America which has
recently been put into
operation here. Although the market is still wide open you should
get in quick!
SELLING HOUSES USING VIDEO TAPE
A company in Minnesota has a lucrative market
in selling houses by
video tape. They also take a film of your contents and store this
for insurance reasons.
Think about this one. How many people who
are in the market for a
new home really have enough details about their purchase? How
much easier for them to look through video tapes of the homes
on
offer.
CONTACTING BUILDING SOCIETIES
Think of the potential there is here. Contact
your local building
societies and offer to video tape the houses they have for sale.
Offer a good price for your service and just see how this business
will take off.
INSURANCE VIDEOS
You could also do videos of house contents
and have the tape
stored for insurance purposes. There is a tremendous market here
as the number of burglaries increases day by day.
THE POTENTIAL IS ENORMOUS
In America this is a boom business. There
is no reason why any
enterprising person cannot make this work here.
CARS AS ADVERTISING POSTERS!
Charlie Bird, an American entrepreneur, has
grossed over
$10,000,000 from a simple idea that could be worked in this
country.
He reckoned that if billboard advertising
is effective and gets
money to the billboard owners, then why not have MOBILE billboards
- yes, cars. He started "Beetleboards of America" using
people
who owned Volkswagen Beetles to advertise on. He now has over
500
'Beetlebugs' driving around with peoples advertising messages
on
them.
A national well known advertiser can pay
as much as $2000 per year
per car for this service and I see no reason why this can't be
copied here.
WHAT THE CAR OWNERS GET
Car owners who sign up with you will receive
approx. œ20 per month
plus a free paint job when their contract is finished. YOU get
paid up to œ2000 PER YEAR EACH CAR and have a business which
is
not only unique but highly profitable.
CHOOSE ANY MAKE OF CAR
You can obviously choose any make of car
to decide what to
advertise on but it helps if you have the same model as you want
to create an image. The image being the advertising relates to
a
certain make of car and you will have people looking out for this.
WHO WILL TAKE YOUR OFFER
People on low incomes, college students and
the like will provide
you with the cars. YOU provide the advertising.
30,000,000 TICKETS PER YEAR!
Yes THIRTY MILLION TICKETS PER YEAR is a
new concept selling
theatre tickets taking the communities by storm in the USA. This
is a very simple business that people would not work until a
certain George Goldberg came up with the idea.
He started TICKETRON INC., who are now owned
by a major company
and have areas in 15 cities all selling theatre tickets and
admissions to sporting events.
OPERATING AS BROKERS
These people operate as brokers and get up
to 20% commission from
the ticket sale value. There have been numerous other ticket
sellers in the States who have copied this scheme to their great
benefit. Something is needed here to emulate this business. Some
are doing it but no-one has as yet made millions from it.
WHAT YOU NEED TO DO
Arrange with the promoters of such events
to sell their tickets
for a percentage of the ticket price. Around 20% will give you
good profit and the organisers will be very grateful of your
ability to sell their tickets.
THE ART OF NEGOTIATION
Negotiate with organisers and stores who
can provide you with
sales space in return for a small percentage of YOUR PROFITS and
you could be onto a real winner.
ANYTHING THAT CAN BE DONE IN THE USA IS POSSIBLE
HERE.
SELLING THE CLOTHES OF FILM STARS AND CELEBRITIES
This has become a very lucrative business
in the United States and
now it is starting to happen over here.
Film stars and television celebrities buy
many new outfits every
year to keep up appearances and very often some of these clothes
end up being given to charities to be auctioned.
However in America many sell these 'used'
outfits to shops who
re-sell stars clothes. It is now booming business in New York,
l.A., etc with shop keepers paying $100 or so for a $1000 dress
and re-selling it for around $500. There are no shortage of
buyers.
It is the gimmick value of being able to
wear something previously
worn by a famous star. People love to turn up at parties saying
this outfit or suit was previously owned by such-and-such!
WHERE TO BUY STARTS' CLOTHES
In Britain you could try places like the
wardrobe departments of
the television studios and film sets. You could also write to
all
the British celebrities and state your business asking whether
they would like to sell any of their old or previously worn
clothes.
Their expenditure on clothing must be enormous
and I am sure even
with their salaries they would welcome some money back for used
items.
NOT JUST CLOTHES
You could also ask to buy jewellery or smaller
items such as
scarves, hats, etc.
There is a ready market to sell these items.
You just need to get
the contacts to buy these. Once you have purchased from such
stars and go about your business in a reasonable discreet way,
not
making a fuss to press or TV about it, you should have no
difficulty in obtaining regular supplies which you could then
turn
into a really profitable home business.
Even just selling one item of clothing (a
dress or suit) would
give you at least œ200 profit. Sell a few of these per week
and
you've got a good income.
ADVERTISING THESE
Small classified advertisements in monthly
fashion mags, the
glossies, will being in plenty of enquiries and you could operate
by mail order by sending 'polaroid' photos of what you have in
stock together with sizes etc.
WHY STOP AT THE STARS?
You could also do what some British entrepreneurs
are doing now.
Buy expensive designer clothes from socialites who rarely wear
anything twice to parties or functions. Buy these at knock down
prices and sell for around one third to half the original price.
The market for this is tremendous as you
can well imagine and
although not quite as profitable as selling stars' clothes you
will find the clothing easier to acquire.
MAKE MONEY SWAPPING GIFTS
In Los Angeles I have heard of a successful
business which has
been going for nearly 30 years and although duplicated many times
it has as far as I know never been operated in this country with
the success it has in the USA.
The idea is swapping gifts which are unwanted
and is especially
booming around the Christmas season. However with people
receiving many unwanted gifts all year round from birthdays,
weddings, etc,. it has great potential throughout the year.
What happens is this. You organise either
from your house or a
rented shop a 'Gift Exchange'. People bring in their brand new
undamaged and unwanted gifts and they receive a token for up to
three quarters of that gift value.
They then can choose something else from
the range of other
peoples 'gifts' in your stock to that value. If it is more than
the coupon 'token' value they then pay the difference.
You also sell gifts outright for cash at
a price below the shop
value but above he 'token' value given to your exchange customer.
So you have two ways of making money out of this business.
People could also sell their unwanted gifts
to you for cash should
they need the money and receive say half the 'normal' price for
the gift. You then sell it for three quarters the shop price and
make a healthy profit.
Obviously to make this work you will need
a considerable amount of
stock but since you do not need any outlay for this and the
customer pays nothing 'up front' it should be no problem to soon
acquire a substantial selection.
A FACE LIFT IN A JAR
Recently a British organisation introduced
a new product with
tremendous potential. It's called "Face-Lift-In-A-Jar"
and is
claimed to make 90% of your wrinkles disappear for up to 72 hours.
The company claim it is from a 'Hollywood
Secret Formula' and
certainly the testimonials are impressive and the product seems
to
have taken off, although the market must be absolutely huge for
such a product enabling YOU to still introduce it in your area
or
even advertise nationally.
It is made from natural ingredients and is
claimed to be a skin
treatment as well.
HUGE MARKET
Think of the possibilities for such a product.
Most women (men
too) who dread looking older are prospects. They advertise
'wrinkle lines disappear making you look years younger'. I have
not tried this product but must say I'm very impressed by all
the
appraisals which I believe to be genuine as the marketing
organisation is one of the best in this country.
INTERNATIONAL PRODUCT
This product has been advertised in the United
States, Canada,
Mexico, Australia, New Zealand, all before being offered on the
home market here.
It seems like a great opportunity for those
who are interested in
helping people improve their looks.
If you want more details telephone 0202 861747
and ask for Mr Jack
Harvey.
PERSONALISED BOTTLES OF PERFUME
Here's an idea stemming from the United States
which could be a
winner in this country. Personalised bottles of perfume are a
very special way of saying 'I Love You' to the woman in your life,
or personalised After Shave for the man in your life.
There are many companies who sell designer
brands of perfumes
without labels so you can sell these under your own brand name
and
have no price restrictions dictated by major perfumeries.
These can however be used with a bit of imagination
or sold as
up-market 'one-off' gifts by having your own labels printed and
then with an inexpensive hand printing machine each bottle is
personalised with a message and the name of the loved one printed
beneath.
All this is wrapped in expensive gift paper
over an exquisite box
and sent direct to the receiver.
HUGE PROFITS TO BE MADE
You can charge very high prices for such
a service as it is unique
and as I said a 'one-off'.
Advertise in Sunday newspapers and the better
quality glossy
magazines and you should find plenty of customers all year round.
Not just Christmas and Valentines days but for birthdays,
anniversaries, Christenings, etc., in fact many occasions when
that little 'something special' is required to make the event
just
that.
You can find addresses of companies selling
designer fragrances
without labels in trade magazines.
Start with classified advertising and as
your business grows into
small display ads in the publications most suited.
TELLING PEOPLE OFF BY TELEPHONE
Another idea from the USA which hasn't caught
on here as yet is a
business started by a woman in America which sprouted from hearing
her friends say they would like to give their boss 'a right piece
of my mind' but found they just couldn't do it themselves.
She organised a small business to do just
that. Not only telling
off bosses but anyone who has aggravated someone to an extent
he
or she is furious and wants to get their own back.
Sounds crazy doesn't it but this woman makes
$5 per phone call
getting paid in advance and letting the person know when the call
has been made.
It can be done discretely so no names are
mentioned but you must
not use obscene language or you will be in trouble.
YOU COULD THINK OF SOMETHING EVEN BETTER
A service like this could be expanded into
other similar services.
Rack your brains out and see what you can come up with.
Advertise in classified columns of weekly
mags and see what the
response will be.
You should use a box number (post office)
when doing this service
so you don't end up receiving any 'rude' calls yourself!
SECTION THREE:
Neo_Tech! and all that discovery
FRANK WALLACE AND HIS 'NEO-TECH' DISCOVERY
Some time ago I purchased a large publication
consisting of
'special information packages' by a Frank R. Wallace of I. &
O.
Publishing Company which has offices throughout the world.
The publication was described as 'Neo-Tech'
and many of you have
probably received literature for the sale of this with your daily
post.
I bought the 'Neo-Tech' concept and must
admit it is mind blowing
at first. The concept which I cannot mention because of copyright
facilities related to this in every country in the world, is
something which although not entirely NEW is otherwise ingenious.
The 'Neo-Tech' manuscripts have sold well
in every country who has
people looking for betterment of their lives.
WHAT STARTED 'NEO-TECH' AND DR. WALLACE TO
PROMOTE IT?
Dr. Wallace first discovered this 'new' technique
through poker
games, and soon decided that people could use it in business and
personal life. For love, romance, finance and just about
everything else.
Granted, if you read this book (or should
I say volumes of
manuscript) you will realise the things we are doing wrong to
stop
us succeeding in this life.
However, it is no use unless you ACT on the
advice given and this
of course is up to the reader.
What I am going to tell you is how Dr. Wallace
has brought out
something unusual and with a little more than average imagination
has created a world wide best seller and made a fortune from it.
WALLACE AND HIS 'NEO-CHEATERS'!
Dr. Wallace has found that people can cheat
without anyone else
knowing or ever finding out. This he explains in his book. It
is
quite amazing when you think of all people in all areas of life
either directly or indirectly use cheating in one form or another
to get the better of others and line their own pockets. To be
on
guard from these people and to use the warnings given in his
manuals will put you on edge for the rest of your life. He calls
this 'Neo-Cheating' and perhaps this more than anything else has
made his publication so successful.
HE DEFINES CHARACTERISTICS AS SUCH:
Traditional cheaters are stiff and nervous
whereas Neo-Tech Men
(and women) are relaxed and confident.
Traditional cheaters cheat at every opportunity
whereas Neo-Tech
people KNOW when to apply it sensitively.
Cheaters use distractions and keep people
from watching closely
whereas Neo-Tech people need no distractions or concealments.
Let
people watch him or her with ease.
The traditional cheater watches everyone
with suspicion while the
Neo-Tech one fears no one.
Cheaters make one unhappy while the other
makes competition happy
and creates friendly atmospheres.
INTERESTING ISN'T IT?
So here is a man with an idea to reverse
the usual traditional
thinking of many of the population. Let's look at more of this
mans thinking and writing.
THE 720 PAGE PACKAGE AND WHY IT SELLS SO
WELL
What makes the 'Neo-Tech' package so successful
and why are people
all over the world paying $82 + postage for this information.
As you may already know people these days
are hungry for
information of the self help and improvement type. What Wallace
offers is a huge 'telephone directory' size manual half of which
is full of testimonials received from clients worldwide. The
price of $82 does not seem to put people off ordering in vast
numbers. So what has he done that is so unusual?
Obviously I cannot divulge the contents of
the package as that
would be an infringement of his copyright. But I can tell you
this. Virtually any intelligent man or woman could think up
something like this and make it a best seller.
It is the way he advertises this package
which makes people want
to buy. The information is very good although on reading it
several times I realise this is a combination of commonsense
together with a fairly new theme on looking out for the everyday
'cheaters' in society and taking steps to avoid being 'controlled'
by these people.
He makes claims that nothing as profitable
has been published
before. Whether after reading 'Neo-Tech' you would agree or not
is at your discretion. Many people obviously think so from his
testimonials and there are a lot of these.
It is worthwhile reading this package to
see if you or possibly a
team of people could come up with something as 'unique' and sell
it in a similar fashion. The address to write to for information
is: I & O Publishing Co., Box 906, Boulder City, Nevada 89005,
USA.
LOTS OF IDEAS FOR PACKAGES LIKE THIS
If you think you would like to write and
market a 'package'
similar to the one explained here then there is a very good manual
out which contains methods of doing something like this.
It is called "Mail Order for the 1990s"
and contains useful advice
on the subject.
Although this is one of the most lucrative
of the ideas mentioned
here it also needs a fair amount of capital to set up on such
a
grand scale as Dr. Wallace has done.
You could however start very small using
normal mail order
start-up technique and expand from there.

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