Personal Sports Scorecards

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A beautiful idea that's sure to put a lot of cash in your pockets!

It's an idea that definitely fulfils a need, and has tremendous
market potential virtually anywhere in the whole world.

As you probably already know, our ever-improving standard of
living is giving everyone more and more leisure time - time to
play, and enjoy doing the things that bring them happiness.

Bowling and golf are two sports that have experienced a tremendous
growth surge within just the past 5 years.

There's something about both of these sports that challenges a
person against himself - spurs his inner determination to become
perfect in his ability to play the game.

You can capitalize on the abundance of leisure time, the challenge
of the game, and man's determination to do better the next time
out than last time, with Personalized Bowling or Golf Scorecards.

The only investment needed will be a little bit of your time, and
then your idea should just about perpetuate itself.

Here's how to get organised and started.

1) Make several photocopies of a personal score card. Paste these
copies onto light weight card.

2) Make a list of the sporting goods stores in your area,
particularly those in the areas of your bowling and golfing
establishments.

In fact, if you have several, it would be best to group each list
of sports stores with the bowling or golfing facilities by area.

3) With your example of the Personal score card, call upon the
owners or managers of these bowling and/or golfing outlets.

Use a low-keyed sales approach, explain the workings of your
product, and sell them on the idea of putting up the money for the
basic supply of cards and printing.

This will enable you to reap 10% profit from the sale of
advertising on the cards.

These facilities benefit from an advertisement on the front page
of each score card.

Your sale to the bowling/golfing facilities managers should be for
the provision of one to five thousand of these cards, which
they'll make available to their patrons free of charge at their
cash control counters.

4) You can either hire commission sellers or do the selling
yourself.

It would be best to do your own selling, because once you've got
the card sold, you'll not have to do any re-selling - just call on
your advertisers about once every three months to perpetuate their
contracts with you.

It will be important, though, for you to "drop in" on your
advertisers at least once a month to check to see how things are
going, and if they're pleased with your advertising.

If you don't drop on your advertisers except at renewal time, you
will find it very hard to sustain them as advertisers.

5) You should charge each advertiser at least œ100 for exposure of
his "one by one" display ad on 5,000 of your cards for 3 months
running.

With space for a total of twenty such ads, which the advertiser
supplies for you, each bowling or golfing facility that you set up
with these personal score cards should mean a couple of thousand
pounds on profit.

6) When you've sold your adverts, and collected the ads they want
to run on your scorecard, take the sample card to your printer -
any quick print shop will do, and have them help you with the
paste-up and tell him to print 5,000 for you, and to finish them
by folding them.

Your costs should all be absorbed within the money received from
the bowling or golfing establishment you first sold the cards to.

When your cards are ready, simply take them to the original
bowling or golfing manager, exchange a few amenities and leave
them with him for handing out to his patrons and customers.

From start to finish, the whole project shouldn't take you more
than a couple of weeks.

And if you only sold one full card every three months, this would
still mean a very easy annual income of œ12,000.

Of course the ideal situation is to go on selling these cards,
using the same principle, to as many different bowling and golfing
centres as possible.

In small towns with only one or two such centres, travel to the
surrounding towns and sell the idea to them.

This is the idea.

It's very workable anywhere in the world.

The next step, and the rest is up to you!