Make Good Money Cutting Up Magazines

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Benjamin Farrow is a fellow who no doubt should have taken up
commercial art or advertising as a career, he has such a marked
aptitude for both.

However, coming from a family of very restricted means, this
proved impossible.

He tells us his story. After several jobs in the first 10 years
or so after leaving school, I eventually entered the field of
merchandising.

Here I came to appreciate the value of good advertising, and to
realise what a prodigious amount of time and money is spent on
this medium.

I also became aware of the tremendous market that is always open
for new advertising ideas.

In the course of my job, in a well-known Liverpool department
store, I came across a copy of the "Standard Directory of
Advertising Agencies" which is basically a very long list of
advertising agencies, operating in the UK - which is also
available at all libraries.

These, I realised, were potential customers for any interesting
advertising material that I or anyone else could gather together.

With this in mind, and whilst still working in the store, I
started plans for an advertising business to operate from home.

I began collecting newspaper advertising from every newspaper I
could get my hands on.

I collected the best ads in about ten different categories such as
furniture, carpets, electrical appliances, men's and women's
clothing, car accessories, etc, and pasted them up on A4 paper.

I had one hundred copies made of each sheet photocopied which cost
about ten pounds.

I then assembled the sheets into folios according to categories -
hence each folio contained about ten sheets of advertising ideas.

Next I made up a cheap but attractive brochure introducing the
advertising material folios, which I offered to sell at five
pounds each, and sent a copy of this brochure to about a hundred
of the advertising agencies listed in the "Standard Directory".

I was totally amazed by the response from this introductory
mailing and I knew that I was on the road to success.

I now charge customers a subscription rate per year for this
advertising ideas service and supply them with new folios each
month.