How To Have A Successful Circular Mailer Business

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Don't be taken in by those "big headline" advertisements promising
you instant riches as a Circular Mailer! It just doesn't work
that way ...

Full page, A4 circulars are meant to call attention to a special
offer, and are best used as a "follow-up ride-along" when you
acknowledge or send out an order.

When used in this manner, and with just a "smattering of marketing
imagination", circulars will really bring in the profits for you -
but don't expect to make any real money by sending out circulars
per se, either one to an envelope or half a dozen or more at a
time.

If you've got a number of good circulars, and you're into direct
mail, arrange them into a "catalogue of offers" and go full bore
as a catalogue mailer.

I must caution you however, to be sure that everyone else in mail
order isn't doing the same thing with the same circulars.

Here again, are the basic rules of success: Offer something that
came out of YOUR brain - something that's just a little bit
different and more appealing than what everybody else is offering.

Make up your own advertising circulars, and send them out to a
list of people proven to be "buyers" of your kind of offer.

Perhaps we should go over that last line in different words
because it has to do with the most common mistake of them all.

Don't waste your time and potential profits trying to sell to
sellers. Concentrate instead on the most likely BUYERS!

This is where the "chain letter schemers" dupe the novices.

They advise you to send for a mail order mailing list, or to
compile your own from incoming mail.

This is ridiculous because if you do as they suggest, you'll be
trying to sell to sellers - and these people either want
absolutely no part of your "big deal", or else they're already
into it and have got their own thing going.

When you get an order, how do you follow up on that sale?

How do you keep that "buyer" buying from you?

Do you acknowledge your orders with a simple postcard noting that
his order has been received and is being sent to him under
separate cover, or do you use a letter that also lists some of
your other products or services, and includes an A4 circular as an
"extra bargains of the month?"

Stated there, in that last paragraph, is enough money making
information to make you rich - but are you listening?

This is one of the proper, intelligent and real money making
methods of using circulars to build wealth.

Expensive?

It would seem that if you aren't including a circular with your
order acknowledgements, you're trying to save pennies when you
could be putting real profits into your bank account!

It works with all of us - we sent for something that aroused our
interest.

A couple of days later, we get a letter telling us the order has
been received, and is on the way.

And in that same letter, is an advertising circular telling us
about something else - something akin to our original order, and
very definitely something else we'd like to have ...

We're in a good mood because the seller has assured us our first
order is on its way, and he's telling us about something else we
want and can have, as one of his "preferred" customers.

So, we reach for our cheque books and send him another order.

What better time is there for selling?

When is the buyer going to be in a more receptive mood?

And finally, do you honestly know of an easier way to sell?

Remember the old Selfridges maxim:

When you sell a suit to a man, don't let him out of the door until
you've sold him the shirt, tie, and shoes to go with it ...