Profitable New Techniques For Selling Books By Mail

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The total number of books sold by small, part time mail order
entrepreneurs is growing each year.

Total sales each year for the past five years have increased by 50
per cent over the previous year's sales.

Two "new angles" have greatly contributed to this phenomenal
growth in total sales.

One is the practice of offering a wide selection of books via
"mini catalogues".

The other "angle" is the practice of sending these "mini
catalogues" to prospective buyers as "inserts" in printed
materials the prospect has already ordered.

Mini catalogues are usually printed on A4 sheets of paper, then
folded in half along the length and simply slipped inside the
covers of a magazine or the folds of a newspaper.

Often a mini catalogue is folded and sent out as a self mailer.

Both of these methods of obtaining circulation are very
profitable.

A book selling a "mini catalogue" is made up of a "full page
Commercial" on the front page.

This is your main sales thrust, or primary attempt to sell a
"featured" book with each of your mailings.

The second, third, and half of the last page of the mini catalogue
should be two columns of listings of other books you have to
offer.

Each listing should consist of the title of the book offered,
followed by a short description of either the book itself, or how
the book can benefit the buyer.

This is then followed by the catalogue number of the book, and the
price.

The bottom half of the last page of your mini catalogue should be
devoted to your customer order coupon.

The mini catalogue should be typeset, and printed on a different
colour paper for each mailing.

Recent sales analysis indicate that the better quality paper your
mini catalogue is printed on, the more sales it brings in for you.

Once you've got a mini catalogue with which to advertise your
books, you must bring all your efforts to bear on the problem of
obtaining maximum circulation of your mini-catalogue among the
prospective book buyers.

The easiest and least expensive method is as follows: Check at
your area newspaper offices for a listing of all their
distributors.

Contact these people and ask them to give you a price they would
charge to include one of your mini catalogues with each paper they
sell or deliver.

Determine how many "mini catalogues" you'll need for this kind of
distribution, have that number printed, hand them out to your
contracted distributors and newspaper carriers, then sit back and
prepare to fill book orders.

It's simple and easy, but best of all it really results in big
profits for your book selling business!

Another simple method would be to line up students from different
schools in your area, and pay them œ10 per thousand to deliver
your mini catalogues door to door.

If you have school age children, this could be the easiest and
least expensive method of distribution for you.

Most towns also have professional distributing services which
deliver advertising material to the residents.

Check your local phone directories for their names and addresses.

The orders which you develop through the local distribution method
can be filled by mail.