Home Based Business Opportunities & Resources
 

 

Big Money From Big Mails

:: Home Library Home Based Business Ideas Part 1

Do you enjoy reading the small Mail Order Dealer magazines?

Do you enjoy working with new Mail Order Dealers and Opportunity
seekers?

Do you enjoy ordering and receiving "Big Mails"?

If your answer is YES to all of these questions, then it would
probably be profitable and pleasurable for you to start a "Big
Mail" service.

In the pages that follow, I will show you how to set up a Big Mail
Service.

I'll show you how to advertise your service and I'll also show you
how to use the Big Mails that you receive in your own mail to your
own advantage.

I'll show you how to use commission circulars (and how to get a
lot of them free!) and I'll also show you how to keep track of
them.

We'll talk about co-publishing, and we'll discuss circular mailing
(you'll learn how to get people to pay you cash to mail their
circulars for them!)

I'll show you a simple trick that will get you a lot of free
advertising, and I'll show you where to get a free mailing list
that will create a lot of new customers for you, if you are
willing to put in a little work to get them.

But, before we go into all this, I would like to give you a word
of caution.

Big Mail selling looks easy and it sounds easy - but IT IS NOT!

Selling Big Mails is a lot of work, HARD WORK.

And it is NOT a way to get rich quick!

You will probably not make any money at all for at least a few
months.
In fact, you will have to invest more than you take in.

If you are willing to invest a little of your money, and a lot of
your time, then you can gain invaluable experience selling Big
Mails, and then you will make money.

You will gain experience that you could gain nowhere else in the
whole world.

And if you are alert, creative, and AMBITIOUS, you can eventually
turn your mail order business into a very lucrative enterprise.

If you are still interested - and I hope you are - please read on!

The first thing you should do is sit down with the latest issue of
say, the Exchange and Mart, and order at least twelve Big Mails.

After that, get into the habit of ordering at least one Big Mail
EVERY DAY!

Then devote a portion of EACH DAY to STUDYING them.

And I do mean STUDY!

Feed your mind and your imagination with all kinds of ideas.

The Mail Order Business is a very creative and imaginative one.

The more you feed your imagination, the more it will do for you!

Set up a personal notebook.

I would suggest you divide it into four sections:

Commission Circular Sources
Sources of Low Cost Printing
Prospective Mailing Customers (save the circulars that other
dealers have been paid to mail. I'll show you why later on.)

Good ideas.

You can set your personal notebook up any way you like, but I use
a loose-leaf notebook and scotch-tape the ads, circulars, etc.

Read and re-read every circular and mail order magazine that you
can get your hands on.

SAVE ANY IDEA THAT APPEALS TO YOU!
Start ordering SMALL supplies of "commission circulars" that
APPEAL to you. (Never try to sell anything merely because it pays
a BIG commission).

When you are satisfied that you really want to start selling Big
Mails, there are two very practical things you must do.

1. Order a name and address rubber stamp.

Ensure it is SMALL enough to use on commission circulars.

2. Open a PERSONAL CHEQUE BOOK ACCOUNT.

Open it in your OWN NAME. When you start to advertise, use your
own name. If you do that, there will be no problem when you go to
the bank to deposit checks that your customers will send you.

Your next step is to place an ad in at least SIX mail order
magazines or ad-sheets.

In the beginning you will have to use publications that will
accept handwritten or typewritten copy, since you do not yet have
"camera ready" ads.

Your ad should read something like this:

BIG MAIL - 50p. COMMISSION CIRCULARS MAILED FREE! (your name and
address).

A simple ad like this will pull better than one with a lot of
words in it.

You probably already know which magazines or ad sheets you want to
advertise in.

That is fine!

But I would like to suggest you start off by advertising in at
least one or two of the following:

* Exchange and Mart
* The Opportunist
* Trading Places

All of these are publications which will set your ad up for you.

They appear regularly EVERY MONTH ON TIME, and almost everyone
interested in mail order reads them!

There are also many publications that are CO-PUBLISHABLE, the
publishers of each publication will send you 50-100 copies to
include in your Big Mails. You pay between œ4 to œ8 per issue to
co-publish, and you will usually get a free ad in the paper.

Your name will appear on your copies as the CO-PUBLISHER. You
will get to keep around 50% as your commission on any ads or
subscriptions you sell.

If you are faithful in mailing your copies, you can often make
enough profit on ads and subscriptions to pay for all your ads!

This way your ads actually cost you nothing.

Each advertiser is also mailing his copies to his customers or
mailing list, and every last copy mailed has YOUR ad in it.

The publisher is also mailing a copy to every person on his
subscription list, so usually within about ten days after your ad
appears in print, you will start receiving letters with money in
them asking for your Big Mail.

Some advertisers, for one reason or another, are quite slow in
mailing their copies, but this can work to your advantage.

You will often get orders two or three months after your ad
appears!


COMMISSION CIRCULARS

Long before you start receiving orders for your Big Mail, you
should have acquired a starting supply of Commission Circulars.

You will want to include them in every one of your Big Mails.

Commission circulars are usually A4 sized, offering such things
as:

Rubber Stamps, Folios, Magazine Samples, Envelopes, Business
Directories, Drop Ship Samples, Mail Order Plans, Mailing Lists,
Printed Stationery, Catalogue Samples, Circulars, Books, Magazine
Subscriptions, etc, etc, etc.

Wholesale firms supply commission circulars to mail order dealers,
usually at cost.

The dealer stamps his name in the blank space under "Order From"
and mails them to prospective customers.

When he receives orders (and he will if he mails them regularly),
he keeps his commission, which is usually about 50%.

He then sends the balance, along with his shipping label, to the
wholesaler, who drop ships the order directly to the customer
under the dealer's shipping label.

Commission circulars can be profitable for you, as a Big Mail
Dealer, if you are very careful to select only those circulars
which appeal to Mail Order Beginners.

You will soon learn that gift items and general merchandise rarely
appeal to people who are ordering Big Mails, unless you can offer
them something on a wholesale basis.

If you can work at it, you can make a lot of extra money by
including good commission circulars in your mails.

Test a few hundred copies of each commission circular. If it
evokes no interest, discontinue it. But if it produces an order
or two, then include one in every piece of mail you send.

When you have found a circular that "pulls", try to have them
printed with your name and address on them (printed circulars will
often pull FIVE times better than stamped ones).

Don't mail poorly printed circulars.

They tend to make your entire mailing look sloppy.

You will also find that A4 circulars pull better than any other
size.

Once your ad appears (stating COMMISSION CIRCULARS MAILED FREE)
you will start receiving free commission circulars.

Test every circular that is given to you.

Push the winners - discontinue the duds.

Eventually you will develop a list of real money makers to include
in your Big Mails.

Most of the suppliers of commission circulars are honest people.

They offer items of real worth.

But occasionally you will find circulars that you should not mail.
They will get you into trouble!

* Adult Offers (pornography).

Even if you do not object to this, some of your customers will ...
and some of your customers may be minors.

* Stuff and Address Envelopes at Home. Send œ10 for starting kit.

These offers are illegal. People have been convicted in court for
selling them. Besides, the plans are worthless.

* Chain Letters.

These are also illegal. Beware of any circular that says you will
receive œ20,000 in sixty days if you will mail œ3, or œ5, and
"follow these instructions", etc.

There is one other thing I would like to caution you about.

There are many standard folios that have been around the Mail
Order Business for the last twenty years or so.

They are excellent folios, well written, well printed, and the
advice in them is absolutely valid.

But it is a waste of time trying to sell them to mail order
beginners.

Most of them already know where to get them at wholesale prices!

If you receive FREE commission circulars offering these folios, by
all means, mail them.

You may get an order or two.

But if you are going to buy expensive circulars, be sure you are
offering something NEW, something which every mail order dealer
has not already seen at least one hundred times!


FACTS AT YOUR FINGERTIPS

As a Big Mail Dealer, you will be selling many things.

So that you fill each order accurately and promptly, I suggest
that you start another loose-leaf notebook.

Divide it into three sections:
1. Commission Circular Information.

2. Co-Publishing Information.

3. Advertising Schedule.


1. Commission Circular Information

Every time you receive a new supply of commission circulars, sit
down and examine them (sometimes you will receive two or three
varieties in one envelope).

Tape one sample of each circular in your notebook.

Underneath it, write:

* Name and Address of the Drop-Shipper.
* Amount to forward to the Drop-Shipper.
* How to obtain additional circulars (are they available with your
name and address imprinted on them?)

2. Co-Publishing Information

Most publishers of mail order magazines will send you details
about their publication.

If they do, simply sellotape the sheet in your notebook.

If not, record these facts yourself.

* Name and address of the publisher.
* How much to forward on new advertising, subscriptions, etc.


3. Advertising Schedule

To keep your ads running CONTINUOUSLY, you will have to keep track
of "closing dates" (the last date on which a publisher will accept
advertisements).

Here is a simple method for you to use:

Take a page of common notebook paper.

At the top of the page, write the name of the month. Then number
down the page from 1 to 31 (use one line for each day of the
month).

The closing date for, say, The Opportunist is the 20th of each
month, but you will want to mail your ad in by the 15th (always
mail in your ads early).

So next to number 15, write "The Opportunist".

If you will check this sheet religiously every day, you will never
forget a closing date.

Before you mail your ad, turn to the page for the following month,
and make a note of that month's closing date.

If you use this system (or your own variation), you will remember
every deadline, whether you are advertising in five magazines or
twenty five!


CIRCULAR MAILING

Once your Big Mail ads are appearing regularly, you will start to
receive orders for them regularly.

As soon as you are averaging five a day, you can advertise
yourself as a CIRCULAR MAILER.

It's easy to get started.

Each time you renew your Big Mail ad, send in another ad (as a
Co-Publisher, your ad cost you half the advertised price -
sometimes you are entitled to FREE ads).

Cut rate prices will NOT get you more orders.

A circular mailing ad will almost ALWAYS pay for itself
immediately.

Incidentally, many dealers have tried to run combination Big Mail
and Circular Mailing Ads. They do not work half as well as Two
Separate Ads.

As soon as you receive a circular mailing order, send your
customer a sample mailing.

Be sure it is neat and be sure it includes the LATEST issues of
several mail order magazines (all of which you co-publish).

Then include ONE of his circulars in every Big Mail you send until
you have finished mailing them.
If you have not received any more circulars to mail, send him a
friendly thank you note, and let him know that you have finished
mailing his circulars.

Tell him you hope he receives some orders from your mailing.
Include some new circulars from new advertisers, and a NEW
magazine.

If he has any more circulars to mail, he will very likely send
them to YOU!

Remember, circular mailing depends on REPEAT customers.

Never exaggerate your mailing capacity (either in personal letters
or in ads).

If you really try to get orders for your customers, they will be
back for more!


HOW TO GET FREE ADS

There are many editors of mail order magazines and ad sheets who
will print your ad free if you will mail 100 to 200 copies of
their publication.

Here is a very effective way to get them to run YOUR ads:

Take a sheet of white typing paper.

Type the following words on it:

PUBLISHERS

If you will print any of these ads in your publication, I will
mail 100 copies for you FREE!

(With Co-Publishing Rights, I'll mail 200 copies!)

Note: All these ads are camera ready for your convenience.


Then paste copies of all your different ads on the sheet!

Once your circular is pasted up (camera ready), take it to your
local instant photocopying shop, and have 500 or 1000 copies
printed on WHITE paper.

Enclose one of these circulars in every mailing - you'll be amazed
at the results!

WHERE TO GET GOOD MAILING LISTS FREE!

If you advertise regularly, you will get lots of response to your
ads.

But if you do a little specialised direct mailing, you can double
your business almost immediately.

Here's how:

Imagine that you have just received your mailing copies of one of
your co-publishable magazines.

When you look at your desk, you discover that you still have 14
copies of last month's issue still to mail.

Sit down and make up 14 SPECIALISED MAILINGS.

In each mailing, enclose:

1. One copy of last month's magazine.

2. One copy of each circular you have been paid to mail.

3. One copy of your new FREE MAILING FOR FREE ADVERTISING
circular.

To whom do you mail them?

COMPILE YOUR MAILING LIST FROM THOSE BIG MAILS YOU HAVE BEEN
ORDERING EVERY DAY!

Mail them to:

* CIRCULAR MAILING PROSPECTS. Each time you receive a Big Mail,
examine all the circulars. Who has paid the dealer to mail
circulars for them?

If they have paid him, THEY WILL ALSO PAY YOU - if you take time
to send them a sample mailing!

* NEW AD SHEET AND MAIL ORDER MAGAZINES. Whenever you see the
announcement of a new publication, send a sample mailing and be
sure to enclose your Free Mailing for Free Advertising circular.
You'll get many, many free ads if you work at it!

* NEW MAIL ORDER ADVERTISERS. Save the names of new advertisers
in the mail order magazines or ad sheets. You'll be amazed at how
responsive they will be to your mailings!

Every time you receive new mailing copies, mail out the remaining
copies of last month's issues to the categories listed above, and
your mail order business will grow faster than you ever dreamed it
could.

You'll be surprised at the new business you will be able to
generate using this method.

 

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