Money From Big Mails
Based Business Ideas Part 1
Do you enjoy reading the small Mail Order
Do you enjoy working with new Mail Order
Dealers and Opportunity
Do you enjoy ordering and receiving "Big
If your answer is YES to all of these questions,
then it would
probably be profitable and pleasurable for you to start a "Big
In the pages that follow, I will show you
how to set up a Big Mail
I'll show you how to advertise your service
and I'll also show you
how to use the Big Mails that you receive in your own mail to
I'll show you how to use commission circulars
(and how to get a
lot of them free!) and I'll also show you how to keep track of
We'll talk about co-publishing, and we'll
discuss circular mailing
(you'll learn how to get people to pay you cash to mail their
circulars for them!)
I'll show you a simple trick that will get
you a lot of free
advertising, and I'll show you where to get a free mailing list
that will create a lot of new customers for you, if you are
willing to put in a little work to get them.
But, before we go into all this, I would
like to give you a word
Big Mail selling looks easy and it sounds
easy - but IT IS NOT!
Selling Big Mails is a lot of work, HARD
And it is NOT a way to get rich quick!
You will probably not make any money at all
for at least a few
In fact, you will have to invest more than you take in.
If you are willing to invest a little of
your money, and a lot of
your time, then you can gain invaluable experience selling Big
Mails, and then you will make money.
You will gain experience that you could gain
nowhere else in the
And if you are alert, creative, and AMBITIOUS,
you can eventually
turn your mail order business into a very lucrative enterprise.
If you are still interested - and I hope
you are - please read on!
The first thing you should do is sit down
with the latest issue of
say, the Exchange and Mart, and order at least twelve Big Mails.
After that, get into the habit of ordering
at least one Big Mail
Then devote a portion of EACH DAY to STUDYING
And I do mean STUDY!
Feed your mind and your imagination with
all kinds of ideas.
The Mail Order Business is a very creative
and imaginative one.
The more you feed your imagination, the more
it will do for you!
Set up a personal notebook.
I would suggest you divide it into four sections:
Commission Circular Sources
Sources of Low Cost Printing
Prospective Mailing Customers (save the circulars that other
dealers have been paid to mail. I'll show you why later on.)
You can set your personal notebook up any
way you like, but I use
a loose-leaf notebook and scotch-tape the ads, circulars, etc.
Read and re-read every circular and mail
order magazine that you
can get your hands on.
SAVE ANY IDEA THAT APPEALS TO YOU!
Start ordering SMALL supplies of "commission circulars"
APPEAL to you. (Never try to sell anything merely because it pays
a BIG commission).
When you are satisfied that you really want
to start selling Big
Mails, there are two very practical things you must do.
1. Order a name and address rubber stamp.
Ensure it is SMALL enough to use on commission
2. Open a PERSONAL CHEQUE BOOK ACCOUNT.
Open it in your OWN NAME. When you start
to advertise, use your
own name. If you do that, there will be no problem when you go
the bank to deposit checks that your customers will send you.
Your next step is to place an ad in at least
SIX mail order
magazines or ad-sheets.
In the beginning you will have to use publications
accept handwritten or typewritten copy, since you do not yet have
"camera ready" ads.
Your ad should read something like this:
BIG MAIL - 50p. COMMISSION CIRCULARS MAILED
FREE! (your name and
A simple ad like this will pull better than
one with a lot of
words in it.
You probably already know which magazines
or ad sheets you want to
That is fine!
But I would like to suggest you start off
by advertising in at
least one or two of the following:
* Exchange and Mart
* The Opportunist
* Trading Places
All of these are publications which will
set your ad up for you.
They appear regularly EVERY MONTH ON TIME,
and almost everyone
interested in mail order reads them!
There are also many publications that are
publishers of each publication will send you 50-100 copies to
include in your Big Mails. You pay between œ4 to œ8
per issue to
co-publish, and you will usually get a free ad in the paper.
Your name will appear on your copies as the
will get to keep around 50% as your commission on any ads or
subscriptions you sell.
If you are faithful in mailing your copies,
you can often make
enough profit on ads and subscriptions to pay for all your ads!
This way your ads actually cost you nothing.
Each advertiser is also mailing his copies
to his customers or
mailing list, and every last copy mailed has YOUR ad in it.
The publisher is also mailing a copy to every
person on his
subscription list, so usually within about ten days after your
appears in print, you will start receiving letters with money
them asking for your Big Mail.
Some advertisers, for one reason or another,
are quite slow in
mailing their copies, but this can work to your advantage.
You will often get orders two or three months
after your ad
Long before you start receiving orders for
your Big Mail, you
should have acquired a starting supply of Commission Circulars.
You will want to include them in every one
of your Big Mails.
Commission circulars are usually A4 sized,
offering such things
Rubber Stamps, Folios, Magazine Samples,
Directories, Drop Ship Samples, Mail Order Plans, Mailing Lists,
Printed Stationery, Catalogue Samples, Circulars, Books, Magazine
Subscriptions, etc, etc, etc.
Wholesale firms supply commission circulars
to mail order dealers,
usually at cost.
The dealer stamps his name in the blank space
under "Order From"
and mails them to prospective customers.
When he receives orders (and he will if he
mails them regularly),
he keeps his commission, which is usually about 50%.
He then sends the balance, along with his
shipping label, to the
wholesaler, who drop ships the order directly to the customer
under the dealer's shipping label.
Commission circulars can be profitable for
you, as a Big Mail
Dealer, if you are very careful to select only those circulars
which appeal to Mail Order Beginners.
You will soon learn that gift items and general
appeal to people who are ordering Big Mails, unless you can offer
them something on a wholesale basis.
If you can work at it, you can make a lot
of extra money by
including good commission circulars in your mails.
Test a few hundred copies of each commission
circular. If it
evokes no interest, discontinue it. But if it produces an order
or two, then include one in every piece of mail you send.
When you have found a circular that "pulls",
try to have them
printed with your name and address on them (printed circulars
often pull FIVE times better than stamped ones).
Don't mail poorly printed circulars.
They tend to make your entire mailing look
You will also find that A4 circulars pull
better than any other
Once your ad appears (stating COMMISSION
CIRCULARS MAILED FREE)
you will start receiving free commission circulars.
Test every circular that is given to you.
Push the winners - discontinue the duds.
Eventually you will develop a list of real
money makers to include
in your Big Mails.
Most of the suppliers of commission circulars
are honest people.
They offer items of real worth.
But occasionally you will find circulars
that you should not mail.
They will get you into trouble!
* Adult Offers (pornography).
Even if you do not object to this, some of
your customers will ...
and some of your customers may be minors.
* Stuff and Address Envelopes at Home. Send
œ10 for starting kit.
These offers are illegal. People have been
convicted in court for
selling them. Besides, the plans are worthless.
* Chain Letters.
These are also illegal. Beware of any circular
that says you will
receive œ20,000 in sixty days if you will mail œ3, or
"follow these instructions", etc.
There is one other thing I would like to
caution you about.
There are many standard folios that have
been around the Mail
Order Business for the last twenty years or so.
They are excellent folios, well written,
well printed, and the
advice in them is absolutely valid.
But it is a waste of time trying to sell
them to mail order
Most of them already know where to get them
at wholesale prices!
If you receive FREE commission circulars
offering these folios, by
all means, mail them.
You may get an order or two.
But if you are going to buy expensive circulars,
be sure you are
offering something NEW, something which every mail order dealer
has not already seen at least one hundred times!
FACTS AT YOUR FINGERTIPS
As a Big Mail Dealer, you will be selling
So that you fill each order accurately and
promptly, I suggest
that you start another loose-leaf notebook.
Divide it into three sections:
1. Commission Circular Information.
2. Co-Publishing Information.
3. Advertising Schedule.
1. Commission Circular Information
Every time you receive a new supply of commission
down and examine them (sometimes you will receive two or three
varieties in one envelope).
Tape one sample of each circular in your
Underneath it, write:
* Name and Address of the Drop-Shipper.
* Amount to forward to the Drop-Shipper.
* How to obtain additional circulars (are they available with
name and address imprinted on them?)
2. Co-Publishing Information
Most publishers of mail order magazines will
send you details
about their publication.
If they do, simply sellotape the sheet in
If not, record these facts yourself.
* Name and address of the publisher.
* How much to forward on new advertising, subscriptions, etc.
3. Advertising Schedule
To keep your ads running CONTINUOUSLY, you
will have to keep track
of "closing dates" (the last date on which a publisher
Here is a simple method for you to use:
Take a page of common notebook paper.
At the top of the page, write the name of
the month. Then number
down the page from 1 to 31 (use one line for each day of the
The closing date for, say, The Opportunist
is the 20th of each
month, but you will want to mail your ad in by the 15th (always
mail in your ads early).
So next to number 15, write "The Opportunist".
If you will check this sheet religiously
every day, you will never
forget a closing date.
Before you mail your ad, turn to the page
for the following month,
and make a note of that month's closing date.
If you use this system (or your own variation),
you will remember
every deadline, whether you are advertising in five magazines
Once your Big Mail ads are appearing regularly,
you will start to
receive orders for them regularly.
As soon as you are averaging five a day,
you can advertise
yourself as a CIRCULAR MAILER.
It's easy to get started.
Each time you renew your Big Mail ad, send
in another ad (as a
Co-Publisher, your ad cost you half the advertised price -
sometimes you are entitled to FREE ads).
Cut rate prices will NOT get you more orders.
A circular mailing ad will almost ALWAYS
pay for itself
Incidentally, many dealers have tried to
run combination Big Mail
and Circular Mailing Ads. They do not work half as well as Two
As soon as you receive a circular mailing
order, send your
customer a sample mailing.
Be sure it is neat and be sure it includes
the LATEST issues of
several mail order magazines (all of which you co-publish).
Then include ONE of his circulars in every
Big Mail you send until
you have finished mailing them.
If you have not received any more circulars to mail, send him
friendly thank you note, and let him know that you have finished
mailing his circulars.
Tell him you hope he receives some orders
from your mailing.
Include some new circulars from new advertisers, and a NEW
If he has any more circulars to mail, he
will very likely send
them to YOU!
Remember, circular mailing depends on REPEAT
Never exaggerate your mailing capacity (either
in personal letters
or in ads).
If you really try to get orders for your
customers, they will be
back for more!
HOW TO GET FREE ADS
There are many editors of mail order magazines
and ad sheets who
will print your ad free if you will mail 100 to 200 copies of
Here is a very effective way to get them
to run YOUR ads:
Take a sheet of white typing paper.
Type the following words on it:
If you will print any of these ads in your
publication, I will
mail 100 copies for you FREE!
(With Co-Publishing Rights, I'll mail 200
Note: All these ads are camera ready for
Then paste copies of all your different ads on the sheet!
Once your circular is pasted up (camera ready),
take it to your
local instant photocopying shop, and have 500 or 1000 copies
printed on WHITE paper.
Enclose one of these circulars in every mailing
- you'll be amazed
at the results!
WHERE TO GET GOOD MAILING LISTS FREE!
If you advertise regularly, you will get
lots of response to your
But if you do a little specialised direct
mailing, you can double
your business almost immediately.
Imagine that you have just received your
mailing copies of one of
your co-publishable magazines.
When you look at your desk, you discover
that you still have 14
copies of last month's issue still to mail.
Sit down and make up 14 SPECIALISED MAILINGS.
In each mailing, enclose:
1. One copy of last month's magazine.
2. One copy of each circular you have been
paid to mail.
3. One copy of your new FREE MAILING FOR
To whom do you mail them?
COMPILE YOUR MAILING LIST FROM THOSE BIG
MAILS YOU HAVE BEEN
ORDERING EVERY DAY!
Mail them to:
* CIRCULAR MAILING PROSPECTS. Each time you
receive a Big Mail,
examine all the circulars. Who has paid the dealer to mail
circulars for them?
If they have paid him, THEY WILL ALSO PAY
YOU - if you take time
to send them a sample mailing!
* NEW AD SHEET AND MAIL ORDER MAGAZINES.
Whenever you see the
announcement of a new publication, send a sample mailing and be
sure to enclose your Free Mailing for Free Advertising circular.
You'll get many, many free ads if you work at it!
* NEW MAIL ORDER ADVERTISERS. Save the names
of new advertisers
in the mail order magazines or ad sheets. You'll be amazed at
responsive they will be to your mailings!
Every time you receive new mailing copies,
mail out the remaining
copies of last month's issues to the categories listed above,
your mail order business will grow faster than you ever dreamed
You'll be surprised at the new business you
will be able to
generate using this method.
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