Sell Anything To Anyone

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I had a double-glazing salesman visit me today. He
gave me a price, then said how it would increase if I
didn't order today.

It made me think of the "time sensitive" triggers that
Internet marketers including myself use on our websites.

We offer an additional bonus or incentive if the
customer orders there and then... on the spot.

It happens in other areas too...

Imagine your local supermarket. You want to buy a
regular pack of widgets. The widgets are there, the
size is right, the price is right, so why do you buy
a multipack?

Because there was a "limited time" special offer! You
were persuaded to buy *three times* the number of
widgets you wanted for a special discount as long as
you ordered *right then*.

I find it fascinating.

It must be rooted in psychology. The fear of losing out
on a great deal AND the pleasure of thinking you're
getting a bargain...all in one!

I haven't read about this in depth, so I can't recommend
any one resource, but I'm sure you can find some great
books on the topic at Amazon...

http://www.amazon.com/

If you increase your sales dramatically, please let me
know what you did :-)